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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Being Aristotelean: Using Virtue Ethics In An Applied Media Ethics Course, Wendy N. Wyatt
Being Aristotelean: Using Virtue Ethics In An Applied Media Ethics Course, Wendy N. Wyatt
Wendy N Wyatt
This essay explores the tendency of undergraduate media ethics students to do what Bernard Gert calls “morality by slogans” and their tendency to misuse Aristotle’s golden mean slogan. While not solving the dilemma of morality by slogans, the essay suggests some ways of rectifying the misuse of the golden mean and encouraging its more authentic application.
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
The Journalism Department at California Polytechnic State University (Cal Poly) has created a public relations (PR) curriculum that adequately balances students' preparation in conceptual knowledge and practical skills by introducing “hands on” public relations work. At Cal Poly, students gain valuable expertise from the beginning of their academic experience by providing PR work for community clients. Moreover, dozens of nonprofit organizations in Cal Poly's community have been helped by getting PR support of the highest quality—support that they need but cannot afford to pay for. Details are provided of Cal Poly's PR curriculum and structure for seven of its courses.