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Full-Text Articles in Social and Behavioral Sciences
Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira
Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira
Northwest Communication Association Conference Papers & Presentations
This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …
Homophobia, Heterosexism, And Ambivalence In The Premier Issue Of Sports Illustrated Woman/Sport, Lisa M. Weidman
Homophobia, Heterosexism, And Ambivalence In The Premier Issue Of Sports Illustrated Woman/Sport, Lisa M. Weidman
Faculty Publications
The arrival of a magazine dedicated solely to the world of women's sports was an exciting prospect for fans and proponents of women's sports. But the first issue of Sports Illustrated Women/Sport disappointed many who considered it did not put women's sports in the best possible light, who were worried and disappointed that its editors did not print the best stories or even focus on the most deserving athletes. Lisa Weidman decided to investigate further, using feminist theory and prior research findings to better understand the magazine's messages. Through a critical analysis of the magazine's editorial content - at the …