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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Mass Communication

Kansas State University Libraries

Journal

1.04 Nonformal/extension education and outreach

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

If Nobody Hears Us, Do We Really Make A Sound? Investigating Agriculture Faculty Members’ Engagement In Science Communication, Shelli D. Rampold, Taylor Ruth, Jamie Greig May 2024

If Nobody Hears Us, Do We Really Make A Sound? Investigating Agriculture Faculty Members’ Engagement In Science Communication, Shelli D. Rampold, Taylor Ruth, Jamie Greig

Journal of Applied Communications

Science communication is a crucial factor for ensuring scientific work in food and agriculture reaches intended end-users. Unfortunately, research faculty may not be willing or able to engage in science communication activities. This study was organized using the Faculty Engagement Framework to evaluate the personal, professional, and institutional factors that influence University of Tennessee faculty members’ engagement in public-facing science communication. Results indicated faculty members in this study were overall not highly engaged in science communication activities. Factors that significantly predicted their degree of engagement included knowledge of and attitudes toward communicating their science to public audiences. While the results …


A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen Nov 2019

A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen

Journal of Applied Communications

Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included …