Social and Behavioral Sciences Commons^™

Portrayal Of African Women In Nollywood Films Over A Five-Year Period: A Content Analysis Of Traits Applying The Stereotype Content Model, Olushola Aromona

Electronic Theses and Dissertations

Previous research shows that perceptions, attitudes, and beliefs are cultivated via media exposure. A content analysis of stereotypical traits in five Nollywood movies in a five-year span examines the prevalent portrayals of women in the Nigerian movie industry – Nollywood, and the effect of these portrayals on reinforcement of stereotypical norms and perpetuation of gender disparity. Cultivation and Objectification theories were the theoretical frameworks for this study. Findings revealed no significant change in the stereotypical portrayals of women in the past five years. From the movies analyzed, Nollywood movies appear to remain persistent in typically depicting women as unambitious domestic …