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Social and Behavioral Sciences Commons

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Articles 1 - 8 of 8

Full-Text Articles in Social and Behavioral Sciences

Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo Aug 2013

Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo

Communication Studies

No abstract provided.


Trends And Implications: The Use Of Facebook In The Professional World, Elisa E. Minamide Jun 2013

Trends And Implications: The Use Of Facebook In The Professional World, Elisa E. Minamide

Graphic Communication

The recent trend of connectivity through the Internet has served as a spark for the social media era, resulting in a number of social websites such as Xanga (social blogging site),MySpace, Facebook, Twitter, LinkedIn, and many others. Facebook specifically has become an everyday norm in the lives of most young adults. With the societal shift towards a digitally orientated lifestyle, there is an increased interaction between friends, family, and non-acquaintances via social networking sites like Facebook. As a result, the manner in which users portray themselves online becomes influential for new friends viewing their pages. Similarly, professional companies are now …


The Reality Of Fiction: A Textual Analysis Of Verisimilitude In The Appeal, Stephanie M. Taft Jun 2013

The Reality Of Fiction: A Textual Analysis Of Verisimilitude In The Appeal, Stephanie M. Taft

Communication Studies

This project assesses the verisimilitude and plausibility of John Grisham's novel, The Appeal. While labeled as a fiction work, I argue that his book should resonate with readers and be taken seriously as it mirrors American culture. It speaks back to America's government, judicial and legal systems. I invoke statistics and a prominent law case that show why Grisham's book is not completely fictitious in any regard. The novel is highly applicable to society today, as corporate scandals and corruption seem to always surface. I also discuss how the book is relatable to the real world by discussing some of …


A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman Jun 2013

A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman

Communication Studies

Social Media websites are rapidly being overrun by advertisements, but is this blitz of advertising destroying the social media experience? Twitter, one of today’s most popular social media sites, increased its revenues from $45,000,000 in 2010 to $259 million in 2013. This exponential growth is surprising given the large portion of Twitter users who are between the ages of 18 to 25 with lower annual incomes. In analyzing whether advertising on Twitter is effective on college students, statistical results from a survey conducted among college students at California Polytechnic State University, San Luis Obispo, reveal that Tweeters in this sample …


An Educational Video And Research Experiment On The Longevity Of Chicken Eggs, Kyle Patrick Mcdonald May 2013

An Educational Video And Research Experiment On The Longevity Of Chicken Eggs, Kyle Patrick Mcdonald

Agricultural Education and Communication

The purpose of this project was to create a video designed to educate the public about chicken egg storage and refrigeration. The information in the video was based on a research experiment performed by the author, which was designed to measure the chronological decline of internal egg quality over a ten-week period. By creating an educational video about the longevity of chicken eggs, it is hoped that consumers will learn to keep their eggs past their sell-by dates. This project includes an educational video as well as an outline for a research project.


Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson Mar 2013

Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson

Journalism

The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that …


The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca Mar 2013

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.


All You Need Is Capitalism?: An Ideological Criticism Of The Beatles-Jackson Auction Controversy, Arianna Marie Chopelas Mar 2013

All You Need Is Capitalism?: An Ideological Criticism Of The Beatles-Jackson Auction Controversy, Arianna Marie Chopelas

Communication Studies

No abstract provided.