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New Deal Cowboy: Gene Autry And Public Diplomacy, Michael Dean Duchemin
New Deal Cowboy: Gene Autry And Public Diplomacy, Michael Dean Duchemin
UNLV Theses, Dissertations, Professional Papers, and Capstones
This dissertation explains how Gene Autry used his mastery of multiplatform entertainment and the techniques of transmedia storytelling to make the policies of Franklin Delano Roosevelt (FDR), the 32nd President of the United States, more attractive to the American public. Making a case for cultural significance, the work shows how Autry developed a singing cowboy persona to exploit the western genre as his modus operandi, because it appealed to rural, small town and newly-urban Americans in the Midwest, South and Southwest. Examining Autry's oeuvre within a context created by Roosevelt administration policies, the dissertation exposes a process of public diplomacy …