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Researching Emotional Experiences As Discursive Elements – A Suggested Qualitative Method, Magnus Danielson

The Qualitative Report

As scholars in the fields of political science, media research, and social psychology endeavor to understand crucial aspects of emotionality in the media, there is a growing need to methodologically address the communicative and discursive aspects of affective constructions in media texts. This article argues that by breaking down mediated emotional experiences represented through language in a set of identifiable elements, such as subject, emotion type, valence, intensity, proposed action, and object, those experiences could be used as workable and potent units of analysis when studying discursive and ideological media constructs of emotionality. By connecting insights from emotion science, the …