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Social and Behavioral Sciences Commons

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Articles 1 - 8 of 8

Full-Text Articles in Social and Behavioral Sciences

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild Nov 2012

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Connie I Reimers-Hild, PhD, CPC

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.


Using The Fcb Grid To Evaluate A Failed Mental Health Levy: The Marketing Implications Of Stigma, Oscar T. Mcknight, Ronald Paugh, Steffi Liotta, Wenhui Jin Mar 2012

Using The Fcb Grid To Evaluate A Failed Mental Health Levy: The Marketing Implications Of Stigma, Oscar T. Mcknight, Ronald Paugh, Steffi Liotta, Wenhui Jin

Oscar T McKnight Ph.D.

This research found that using the FCB Grid to develop and evaluate a mental health levy campaign has merit. Likewise, stigma has both positive and negative impact on a mental health levy. Introduced is the ‘STIGMA’ planning model to help mental health professionals pass a public mental health levy.


Examining The Use Of Focus Groups In Economic Development Initiatives, Oscar T. Mcknight, Ronald Paugh, Brian Nestor, Shawn Yambor Mar 2012

Examining The Use Of Focus Groups In Economic Development Initiatives, Oscar T. Mcknight, Ronald Paugh, Brian Nestor, Shawn Yambor

Oscar T McKnight Ph.D.

City officials often use focus groups in economic development. However, findings indicate that group dynamics can threaten validity when seeking consensus. Data suggest a strong rebound effect for participants to return to their earlier pre-focus group assessment beliefs. Introduced is the ‘BUCKS’ Planning Model for facilitating city economic development initiatives.


Reit White Paper, Frederic Juillet Feb 2012

Reit White Paper, Frederic Juillet

Frederic Juillet

Subject: Resulting from the recent financial crisis, this white paper discusses how to better defend shareholders’ investments in Real Estate Investment Trusts (REITs) for the long-term and how to reduce volatility in the REITs market.


How Much Serving Size Affects Consumption : Catch-22, Natalina Zlatevska, Chris Dubelaar, Stephen S. Holden Jan 2012

How Much Serving Size Affects Consumption : Catch-22, Natalina Zlatevska, Chris Dubelaar, Stephen S. Holden

Stephen S Holden

The effect of serving-size on consumption is well-established: the larger the serve, the greater the amount consumed. But what is the size of the effect, what are the processes driving the effect, and what are the conditions that facilitate vs. inhibit the effect? The present research uses a meta-analysis of 67 studies to quantify the effect of serving-size on amount consumed and to test two competing explanations of why the effect occurs. One view is that the serving-size is mediated by a perceptual effect, the other that it is mediated by a consumption norm. The meta analysis demonstrates that when …


Factors Affecting Judgments Of Prevalence And Representation: Implications For Public Policy And Marketing, Donnel A. Briley, L. J. Shrum, Robert S. Wyer Jr. Dec 2011

Factors Affecting Judgments Of Prevalence And Representation: Implications For Public Policy And Marketing, Donnel A. Briley, L. J. Shrum, Robert S. Wyer Jr.

Donnel A Briley

Public policies are typically established to eliminate important social problems (e.g., minority discrimination, crime, poverty). And the importance of these problems, and urgency people feel about addressing them, is influenced by perceptions of their prevalence. These perceptions, however, can be unwittingly biased by extraneous sources of information that lead some either to overestimate or underestimate the seriousness of the problem at hand. We review empirical work on the construction of perceptions of frequency and representativeness and the processes that underlie them, and show that these perceptions are often biased in ways that differ over segments of the population. The implications …


Dark Tourism And Significant Other Death: Towards A Model Of Mortality Mediation, Philip Stone Dr Dec 2011

Dark Tourism And Significant Other Death: Towards A Model Of Mortality Mediation, Philip Stone Dr

Dr Philip Stone

Dark tourism and the commodification of death has become a pervasive feature within the contemporary visitor economy. Drawing upon the thanatological condition of society and a structural analysis of modern-day mortality, this paper establishes theoretical foundations for exploring dark tourism experiences. The study argues that in Western secular society where ordinary death is sequestered behind medical and professional façades, yet extraordinary death is recreated for popular consumption, dark tourism mediates a potential social filter between life and death. Ultimately, the research suggests that dark tourism is a modern mediating institution, which not only provides a physical place to link the …


Ohio Student Social Skills Training Program Is Very Successful, David Volosin, Oscar T. Mcknight, John Sikula Dec 2011

Ohio Student Social Skills Training Program Is Very Successful, David Volosin, Oscar T. Mcknight, John Sikula

Oscar T McKnight Ph.D.

This article reports on research conducted in the Parma City Schools, Ohio by The Society for Prevention of Violence (SPV). The SPV is dedicated to reducing the prevalence of violent acts and asocial behaviors of children and adults through education. It accomplishes this mission by teaching children and adults the use of the skills necessary to build their character. Findings suggest that the SPV program improves the ability of children within class to pay attention and be organized. The greatest improved social behaviors for participants were in helping others who are having trouble; increased ability to initiate positive interactions; and, …