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Full-Text Articles in Social and Behavioral Sciences
Transitory Determinants Of Values And Decisions: The Utility (Or Non-Utility) Of Individualism-Collectivism In Understanding Cultural Differences, Donnel A. Briley, Robert S. Wyer
Transitory Determinants Of Values And Decisions: The Utility (Or Non-Utility) Of Individualism-Collectivism In Understanding Cultural Differences, Donnel A. Briley, Robert S. Wyer
Donnel A Briley
The determinants and effects of cultural differences in the values described by individualism-collectivism were examined in a series of four experiments. Confirmatory factor analyses of a traditional measure of this construct yielded five independent factors rather than a bipolar structure. Moreover, differences between Hong Kong Chinese and European Americans in the values defined by these factors did not consistently coincide with traditional assumptions about the collectivistic vs. individualistic orientations. Observed differences in values were often increased when situational primes were used to activate (1) concepts associated with a participant’s own culture and (2) thoughts reflecting a self-orientation (i.e., self- vs. …
75 Years Of Turkish Diaspora: A Republican Family On The Move, Ibrahim Sirkeci
75 Years Of Turkish Diaspora: A Republican Family On The Move, Ibrahim Sirkeci
Ibrahim Sirkeci
Modern Turkey has been founded on internal and international migrations. During the early Republican period (1920s and 1930s), large populations of Turkish nationals and Muslims were living outside the borders of the new country. After the First World War and the War of Independence, they were brought into the country and were involved in the reconstruction process of the new Turkish Republic, marking the beginning of this century’s Turkish Diaspora. Since then, Turkey has witnessed important population movements in 20th Century. Jewish scholars came from Germany and then went to the United States and Israel; remaining Greek population after the …
Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton
Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton
Oscar T McKnight Ph.D.
The concept of character development in higher education enjoys considerable professional support. Moreover, commercial marketers are aggressively promoting brand image and brand character to differentiate their products and services. However, there is a paucity of research on the marketing of a university's brand character. This exploratory research examines parental assessment of college character , its conceptual components and hierarchical factor structure. A discussion highlights practical implications for the marketing of a college's brand character.