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Articles 1 - 10 of 10
Full-Text Articles in Social and Behavioral Sciences
Designing Competitive Edge Through Job Ads: A Content Analysis Of Seek.Com.Au, Jan Jervis, Jeffrey Brand
Designing Competitive Edge Through Job Ads: A Content Analysis Of Seek.Com.Au, Jan Jervis, Jeffrey Brand
Jeffrey Brand
Extract: The word ‘design’ appears regularly in all types of dialogue, going far beyond traditional design disciplines. Yet an understanding of design appears dependent on the perceptions assigned by individuals across a wide and varied spectrum of professions. This paper examines the communication discourse on design across Australian businesses by analysing job listings on seek.com.au, a leading employment, recruitment and career portal in Australia and new Zealand. The research questions ask: (1) what design knowledge is requested by employers in their job advertisements; (2) what industries and professions are presented in the design features; and (3) whether design is acknowledged …
Consumer Hookah Consumption: Is The Hubble Bubble The New Coffee And Cocktail?, Tracy Harmon-Kizer
Consumer Hookah Consumption: Is The Hubble Bubble The New Coffee And Cocktail?, Tracy Harmon-Kizer
Tracy R. Harmon-Kizer Ph.D.
Hookah smoking is a growing practice among American teens and young adults. In a single hookah smoking session, a smoker may inhale 100 to 200 times the volume of smoke inhaled in a single cigarette. Yet, the risks and adverse consequences of hookah smoking are relatively unfamiliar to health professionals, tobacco policy regulators and consumer behavior researchers. To extend our understanding of this epidemic-like consumption practice, this study explores consumer initiation and continued practice, and the meanings, attitudes and beliefs held by those who smoke hookah, especially with respect to cigarette smoking. Our findings reveal adulterated ways in which hookah …
Factors Affecting The Acquisition And Transfer Of Novel Attribute Relationships To New Product Categories, Stewart Shapiro, Mark Spence, Jennifer Gregan-Paxton
Factors Affecting The Acquisition And Transfer Of Novel Attribute Relationships To New Product Categories, Stewart Shapiro, Mark Spence, Jennifer Gregan-Paxton
Mark Spence
This article investigates two factors posited to affect consumers' ability to learn a novel attribute relationship (e.g., "no pesticides → USDA organic symbol") and apply this recently acquired knowledge when making judgments in a new product category. The first factor concerns the nature of the attribute encoding process and, in particular, whether it allows for comparison of examples. The second factor focuses on the relationship between the learning and transfer domains, and examines the influence of perceptual similarity (manipulated two ways: similarity in the elements comprising the attribute relationships, and similarity between the base and target domains) on the transfer …
"Just" Desserts: An Interpretive Analysis Of Sports Nutrition Marketing, Joylin Namie, Russell Warne
"Just" Desserts: An Interpretive Analysis Of Sports Nutrition Marketing, Joylin Namie, Russell Warne
Russell T Warne
Straddling the boundary between “junk” and not, sports nutrition is unique among processed foods. Between-meal snacks full of refined carbohydrates, sugar, sodium and even caffeine, qualities that render foods “bad” and off limits in other contexts, these products are consumed during the “work” of organized leisure, and increasingly as part of everyday life by non-athletes. Masquerading as healthy food, with ingredients, flavours and consumption patterns suggestive of children’s candy and adult desserts (Douglas, M. (1972). Deciphering a meal. Daedalus, 101(1), 61–81; James, A. (1998). Confections, concoctions, and conceptions. In H. Jenkins (Ed.), The children’s culture reader (pp. 394–405). New York: …
The Google Online Marketing Challenge And Distributed Learning, Ron T. Brown, Kendra S. Albright
The Google Online Marketing Challenge And Distributed Learning, Ron T. Brown, Kendra S. Albright
Ron T. Brown
Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Market- ing Challenge (GOMC), a global competition for online marketing, was incorporated into two LIS courses to build skills in project management, industry analysis, marketing, and search engine optimization. A qualitative analysis was conducted to investigate whether they perceived the marketing project as relevant to their courses and degrees. A model was created to represent the factors that had an impact …
Image Formation Information Sources And An Iconic Australian Tourist Destination, Janet Hanlan, Stephen Kelly
Image Formation Information Sources And An Iconic Australian Tourist Destination, Janet Hanlan, Stephen Kelly
Adjunct Professor Stephen J Kelly
Tourist destination brand image is a major influencing factor in traveller destination choice. This exploaratory research into the information sources form which destination brand image evolves provides insights which have the potential to improve tourism destination brand development strategies. In-depth interview with 21 international backpackers on Australia's northern NSW coast indicate that mainstream media play little or no part in the formation of respondents' image of the coastal destination of Byron Bay. Rather, word of mouth and autonomous independent information sources were the key media through which respondents formed their image of this iconic Australian tourist destination. Findings also show …
Marketing Tourist Destinations To Media Savvy Consumers: An Alternative Model, Janet Hanlan, Stephen Kelly
Marketing Tourist Destinations To Media Savvy Consumers: An Alternative Model, Janet Hanlan, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.
“Information Literacy, Changing Spaces, And Changing Sessions", Kelly Evans, Hal Kirkwood
“Information Literacy, Changing Spaces, And Changing Sessions", Kelly Evans, Hal Kirkwood
Hal P Kirkwood Jr
Poster Session for Academic Libraries of Indiana Annual Meeting.
A Review Of “A To Z Guide To American Consumers: Quick Links To Free Demographics”., Laura Carscaddon
A Review Of “A To Z Guide To American Consumers: Quick Links To Free Demographics”., Laura Carscaddon
Laura Carscaddon
The article reviews the book "A to Z Guide to American Consumers: Quick Links to Free Demographics," by Cheryl Russell.
Embedded Librarianship: A Mel Example, Kelly Evans, Hal Kirkwood
Embedded Librarianship: A Mel Example, Kelly Evans, Hal Kirkwood
Hal P Kirkwood Jr
No abstract provided.