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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
“A Show About Language”: A Linguistic Investigation Of The Creation Of Humor In Seinfeld, Lindsey N. King
“A Show About Language”: A Linguistic Investigation Of The Creation Of Humor In Seinfeld, Lindsey N. King
Undergraduate Honors Theses
This study investigates the creation of humor in the dialog of the television sit-com Seinfeld to gain a deeper understanding of humor techniques in a long format. By analyzing six episodes of the series, it is seen that the Incongruity Theory of Humor, violations of Grice’s maxims of the Cooperative Principle, and perspective clashes (such as miscommunications) are essential to the humor throughout each episode.
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
Undergraduate Honors Theses
This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …