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Full-Text Articles in Social and Behavioral Sciences
Convenience Over Nutrition For Recreation League Youth Sport Team Snack And Mealtime Choices, Morgan Ashley M.S., R.D., Tony Weaver Ph.D., Andrew Ramsey M.S., Lauren Haldeman Ph.D.
Convenience Over Nutrition For Recreation League Youth Sport Team Snack And Mealtime Choices, Morgan Ashley M.S., R.D., Tony Weaver Ph.D., Andrew Ramsey M.S., Lauren Haldeman Ph.D.
Journal of Human Sciences and Extension
Fifty-six percent of school-aged children participate in team sports, yet there is limited evidence on how participation in youth sports impacts the dietary behaviors of participants and their families. Our team surveyed parents and caregivers of children participating in recreation league youth sports (n = 178) to assess the foods and beverages offered as team snacks and factors that influence team snack choices. Juice was the most popular beverage, and crackers were the most popular snack reported by parents. Convenience, followed by cost and child preference, were the most frequently reported factors influencing team snack choices. Survey items also included …
Evaluation Of A Supermarket Environmental Change Intervention: Findings From A Low-Fat Milk Couponing And Educational Marketing Pilot, Allison Karpyn, Barbara Ruhs, Ginnie Sawyer-Morris, Stephanie Weiss, Sara Grajeda, Donna Levine, Punam Ohri-Vachaspati
Evaluation Of A Supermarket Environmental Change Intervention: Findings From A Low-Fat Milk Couponing And Educational Marketing Pilot, Allison Karpyn, Barbara Ruhs, Ginnie Sawyer-Morris, Stephanie Weiss, Sara Grajeda, Donna Levine, Punam Ohri-Vachaspati
Journal of Human Sciences and Extension
The purpose of this study was to evaluate a multifaceted, collaborative approach to supermarket environmental change that included in-store couponing and educational marketing to increase low-fat milk purchasing across a 48-store supermarket chain serving predominately Hispanic customers. Point-of-sale (POS) and process data collected during the 16-week program implementation included in-store radio advertising, in-store signage, and POS coupons. POS data were analyzed by the coupon marketing partner, and a chi-square test was conducted to test for significant differences between groups. POS data indicated that 44,050 low-fat milk coupons were issued to traditional full-fat milk purchasing customers with a redemption rate of …