Social and Behavioral Sciences Commons^™

Informational Signage Increases Awareness Of A Rattlesnake In A Canadian Urban Park System, Jonathan D. Choquette, Alexis V. Hand

Human–Wildlife Interactions

Human–snake conflict results in negative outcomes for people and snakes, and if left unmanaged, could undermine conservation efforts. One approach to managing conflict between people and snakes is to use signage to inform members of the public on the presence of venomous snakes and measures to prevent snakebites. To be an effective tool, however, signs must first be noticed, then read and understood by the target audience. As part of conservation efforts targeting eastern massasauga rattlesnakes (Sistrurus catenatus) in southwestern Ontario, Canada, we tested the effectiveness of signage at increasing awareness of its presence, status and threats, and …