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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Mood-Dependent Memory In English/Spanish Bilinguals, Alix Mclaughlin
Mood-Dependent Memory In English/Spanish Bilinguals, Alix Mclaughlin
Butler Journal of Undergraduate Research
Past research examining the effects of emotion on memory has documented that individuals find material more memorable when the emotional valence of the information is consistent with their mood state. While these mood-congruency effects have been applied to different contexts, one situation that has not been investigated is the effects of language on mood-congruency in bilinguals. This study explored mood-congruency effects in English and Spanish bilinguals by inducing a happy or sad mood and examining between-language and within-language memory for positive, neutral, or negative information. I investigated whether mood effects are consistent across languages or if the switch from one …
The Perpetuation Of Graffiti Art Subculture, Camille Lannert
The Perpetuation Of Graffiti Art Subculture, Camille Lannert
Butler Journal of Undergraduate Research
Graffiti art and the subculture that supports it is a form of graffiti that differs from gang graffiti, immediate graffiti, and street art. This research is a qualitative analysis using partial participant observation of a graffiti art subculture in a Midwestern city. Six themes which characterize this subculture were individual identity, communication, competition, criminality, aesthetic criteria, and changing forms of communication. The implications of the findings for labeling theory and differential association theories are discussed.
The Evolution Of American Microtargeting: An Examination Of Modern Political Messaging, Luke Bunting
The Evolution Of American Microtargeting: An Examination Of Modern Political Messaging, Luke Bunting
Butler Journal of Undergraduate Research
The usage of targeted messaging by political campaigns has seen a drastic evolution in the past fifty years. Through advancement in campaign technology and an increasingly large amount of personal information for sale to organizations willing to pay for it, campaigns have continually narrowed their scope from targeting large demographic groups to targeting voters individually through a process called microtargeting. This paper examines the history of microtargeting in American presidential campaigns, which has resulted in a smaller, more polarized electorate.
Table Of Contents
Butler Journal of Undergraduate Research
Front cover, a list of the article contents in this issue, and editorial information.