Social and Behavioral Sciences Commons^™

An Intra-Individual Event-Related Potential-Based Concealed Attitude Test, David R. Herring

Open Access Theses & Dissertations

The evaluative oddball is an implicit measure for detecting (concealed) attitudes. In evaluative oddball studies, low occurrence stimuli such as negative pictures are presented among high occurrence context stimuli such as positive pictures. Late positive potentials (LPPs) of the event-related potential (ERP) are larger to evaluatively incongruent stimuli such as negatives compared to congruent stimuli such as positives with the context (e.g., positives). In prior evaluative oddball paradigms, this evaluative congruity effect of the LPP was reduced when participants concealed compared to truthfully reported attitudes. Because prior evaluative oddballs have been focused on the group level analysis, it has been …