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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Channeling Don Draper: Dabbling In Database Marketing, K. Wesolek, Robert Heaton, G. Lebeau
Channeling Don Draper: Dabbling In Database Marketing, K. Wesolek, Robert Heaton, G. Lebeau
Robert Heaton
Utah State University Libraries' Collection Development Department embarked on a marketing campaign to increase awareness of our databases. This poster displays a small sample of the images used and discusses the impact on database usage during each marketing period. The results of our study were inconclusive, suggesting that online promotion efforts are best combined with departmental outreach, classroom instruction opportunities, and other marketing approaches.
Channeling Don Draper: Dabbling In Database Marketing, Katie Wesolek, Gaby Lebeau, Robert Heaton
Channeling Don Draper: Dabbling In Database Marketing, Katie Wesolek, Gaby Lebeau, Robert Heaton
Library Faculty & Staff Presentations
Utah State University Libraries' Collection Development Department embarked on a marketing campaign to increase awareness of our databases. This poster displays a small sample of the images used and discusses the impact on database usage during each marketing period. The results of our study were inconclusive, suggesting that online promotion efforts are best combined with departmental outreach, classroom instruction opportunities, and other marketing approaches.