Social and Behavioral Sciences | Open Access Articles

Social Media Internet Resources, Carol Anne Germain Jul 2017

Social Media Internet Resources, Carol Anne Germain

JLAMS

No abstract provided.

Likes, Shares And Follows: Launching A Facebook Page For Your Academic Library, Annie Jansen Jul 2017

Likes, Shares And Follows: Launching A Facebook Page For Your Academic Library, Annie Jansen

JLAMS

This review provides (1) a discussion of best practices, including the content and frequency of posts, and (2) tips on how to get started on a library oriented page. Facebook is a powerful social media platform that, when used correctly, can have beneficial effects for academic library outreach and marketing. However, it is not a catch-all for engagement with students, staff, faculty, and the public. Engagement through Facebook needs to be carefully thought out and well-planned in order to meet the needs of library outreach and work toward the university and library strategic plan.

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Will Boosting A Post Bring Them In?: Promoting Library Programs With Facebook Advertising, Cary F. Gouldin Jul 2017

Will Boosting A Post Bring Them In?: Promoting Library Programs With Facebook Advertising, Cary F. Gouldin

JLAMS

Facebook continues to be the most popular social media platform. Academic libraries have had some success using it as an outreach and marketing tool. However, few have taken advantage of Facebook’s advertising options, and most have only focused on increasing engagement and page likes. This paper investigates the effectiveness of using Facebook advertising for the promotion of specific library programs and services. The results of two advertising campaigns, one promoting a workshop series, the other promotion a one-on-one reference service, were analyzed to determine if usage of these programs was increased through advertising. While the advertising campaigns did have a …

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Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano Jul 2017

Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano

JLAMS

The purpose of this article is to summarize the importance of practicing social listening and online engagement on behalf of one’s library. While the literature shows that libraries, both public and academic, often strategize their social media goals to include listening, a concerted effort should be made by all libraries with an online presence to take an active role in engagement. By including social listening in one’s social media plan, goals and objectives, a library can anticipate a higher rate of engagement and meaningful interactions with their patrons.

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Social Media Collaboration: A Case Study From The University Of Illinois Urbana-Champaign, Sarah Christensen, Jaena Manson, Leah Dudak Jul 2017

Social Media Collaboration: A Case Study From The University Of Illinois Urbana-Champaign, Sarah Christensen, Jaena Manson, Leah Dudak

JLAMS

Large academic libraries with a decentralized structure can lead to individual library units creating and maintaining their own social media accounts with little standardization or cohesiveness across the library system. As a result, social media account owners often duplicate efforts, overwhelming patrons with communication channels, and lacking a consistent message. At the University of Illinois Urbana-Champaign (U of I), for example, the library system comprises nearly thirty separate library units, and maintains nearly eighty social media accounts. These accounts are spread across platforms such as Twitter, Facebook, Instagram, Pinterest, Tumblr, YouTube, and Flickr, as well as a plethora of blogs. …

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Results Of A Survey Of Social Media Use In Nys Libraries, Katherine Moss Jul 2017