Social and Behavioral Sciences Commons^™

Rethink, Reuse, Recycle: Turning An Existing Workshop Into A Virtual Opportunity For Outreach And Engagement, Jason Wardell, Bridget Retzloff, Joan Plungis

Roesch Library Faculty Publications

This case study of using a webinar series as a library marketing technique shares the process, communications, and assessment results from a well-attended online event, “Summer of Citations.” An in-person citation management software workshop for graduate students by librarians at a small midwestern private university served as a springboard for the series. Targeted to faculty, graduate students, and undergraduate honors students, the Zoom-based, 45-minute sessions covered a different product on each of three successive days. A common structure for each presentation, along with the use of Springshare modules for registration and assessment, facilitated the event’s rapid production and easy replication.

People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen

Roesch Library Faculty Publications

COVID-19 forced workers around the world to face the realities of closed buildings, precarious employment situations, and challenges to their well-being. This article will showcase how library workers’ resilience during COVID-19 depended on people, not buildings, and a people-first public relations strategy was employed to reveal that distinction. The authors, a team of librarians and communicators, share three pandemic-era communication stories developed to put people at the forefront of initiatives and messaging: a revamped marketing strategy for a research appointment service puts faces to the work and student support; the cancellation announcement of a beloved annual event reveals how the …

On The Path: Library Events Support Student Learning Outcomes, Katy Kelly

Roesch Library Faculty Presentations

In 2014, a university’s housing and residence life department implemented a program to provide students with a series of learning goals to master by graduation, including authorship, interculturalism, community living and more.

The program is connected to the housing assignment process and is called PATH, “Points Accumulated Towards Housing.” By participating in approved events, students accumulate “points” and secure higher priority within the housing assignments process.

This university’s library participates as a campus program partner by hosting PATH-eligible events. As a result, student engagement at library events has exceeded expectations. This poster will share attendance and event data from 20 …

Tracking For Outreach: Using Data For Cross-Unit Purposes, Heidi Gauder, Hector Escobar

Roesch Library Faculty Presentations

Purpose: Since creating an information commons a couple years ago, this library’s research team has been coordinating data gathering methods with the writing center. With both units using standard check-in procedures at a shared desk and hosting in-depth consultations in a shared space, it made sense to share technologies. Since Spring 2015, we have logged students for research consultations with software that is commonly used by writing centers, tutoring and other academic support units. We are not only able to count the number of consultations, but we are also able to record cross-referrals with the writing center, calculate average consultation …

Bird’S Eye View: Using Twitter In #Clubroesch, Katy Kelly, Hector Escobar

Roesch Library Faculty Publications

For many libraries, social media is usually another platform to share information about library resources and events. For some, the term has become overused so much that the social aspect has fallen by the wayside. Facebook page updates or tweets are only part of what you can bring to and achieve from social media.

In this article we discuss how students communicate with our academic library on Twitter, and how we used conversations to improve library spaces, technology, and services. We will explain the process of tracking and responding to student tweets, as well as the pros and cons of …

Programming Prowess: Transform Your Library With Engaging Events, Katy Kelly

Roesch Library Faculty Presentations

Innovative programming with a purpose can transform the perception of an academic library. Learn how to develop your programming prowess, from idea to implementation, at this engaging workshop. The presenter will demonstrate how library staff interests can drive creative programming and attract many participants, even while adhering to traditional library programming goals: drawing people to the physical building, its collections or services.

Creative programming is often times surprising and newsworthy, so it has the potential to drive community and media attention to the library in a positive way. Attendees will hear about case studies of unconventional and traditional library programming. …

The Socialite Library, Katy Kelly

Roesch Library Faculty Presentations

Feel like you’re using social media on behalf of your library “just because” and to an unresponsive audience? Think of a great party host. They plan the party and provide a welcoming space. Maybe they even incentivize you to attend and participate. Great hosts also take the time to check how their guests are doing, respond to needs and complaints, and adjust the party to accommodate future attendees. Learn how one library revamped its social media by thinking like a socialite party host. Katy Kelly, Communications and Outreach Librarian at University of Dayton, Dayton, Ohio, will describe her use of …

Foursquare For Libraries: Your Users Are Ready To Check In!, Katy Kelly

Roesch Library Faculty Presentations

Libraries can use Foursquare to reward frequent visitors. Using mobile phones to check in, visitors use Foursquare to share their locations with friends as well as unlock special offers available at a location. Frequent visitors can become "mayors," thanks to algorithms, and locations can reward their mayors as they see fit. Our student government association suggested a semester-long contest for the chance to win a highly-coveted individual study room in the library during finals week. The library answered this request and hosted the contest with Foursquare. After launching the "V.I.P. Room" deal, check-ins at the library on Foursquare increased 992%. …

Get @ Us!: Using Social Media To Market Libraries, Provide Customer Service, & Revitalize Outreach Efforts, Katy Kelly, Gwen Glazer

Roesch Library Faculty Presentations

The presenters all handle social media for their libraries, but in very different settings: a large academic library at a public-private research institution, a medium-sized academic library at a private university, and a medium-sized public library in a town that revolves around a university. The workshop will provide some general discussion about how the different technology environments elicit different responses from various user groups and, using Twitter as a microcosm, the similarities and differences between approaches will be discussed. The legalities concerning social media policies and the magic of paying attention to target audiences will also be explored.