Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 30 of 211

Full-Text Articles in Social and Behavioral Sciences

Publication Trends In Global Output Of Spintronics: A Scientometric Profile, Ramiah Santha Kumar Dr Dec 2016

Publication Trends In Global Output Of Spintronics: A Scientometric Profile, Ramiah Santha Kumar Dr

Library Philosophy and Practice (e-journal)

This paper attempts to highlight the growth and development of Spintronics publication based on Web of Science database during the period 2000-2014. A total of 6195 publications were published on spintronics, which received 134,467 citations. The average number of publications per year was 413 and the average number of citations per publication was 21.71. The publications peaked in 2014 with 874 publications, whereas the highest number of citations 16,696 was received in 2005. The highest number of publications was from USA with 1506 (24.31%) publications and 64.479 (47.95%) citations followed by China with 1.425 (23%) publications, 16.264 (12.10%) citations and …


University Of Nebraska–Lincoln Libraries Archives And Special Collections Organizational Analysis, Carol Pitts Diedrichs Dec 2016

University Of Nebraska–Lincoln Libraries Archives And Special Collections Organizational Analysis, Carol Pitts Diedrichs

UNL Libraries: White Papers

Libraries everywhere are undergoing tremendous transformation in staffing, services, and collections. Archives and special collections are growing in importance and are moving quickly from the perimeter to the center of library activities and services. The University of Nebraska Lincoln Libraries invited me to conduct and facilitate a 1.5 day workshop/retreat on trends and strategic goals/initiatives for archives and special collections including review of the current organizational structure, staffing and services. The workshop/retreat focused on the following goals:

To hone strategic goals for UNL Archives and Special Collections over the next 3-5 years including evaluation of related staffing needs;

To identify …


Scientometric Portrait Of Mike Thelwall, Vellaichamy A, Amsan E Dec 2016

Scientometric Portrait Of Mike Thelwall, Vellaichamy A, Amsan E

Library Philosophy and Practice (e-journal)

Mike Thelwall was honoured with the Derek John de Solla Price Award (2015) at his 50 years age and at 20 years of research publishing career. The first contribution of the author was in 2000 at the age of 35. His publications were analysed by year, growth of publication pattern, collaboration pattern, authorship pattern, channels of communications used and keywords etc. He had 297 publications during 2000-2015 in domains: Computer Science (237), Social Sciences (183), Decision Sciences (50), Mathematics (45), Engineering (11), Medicine(7), Agricultural and Biological Sciences (6), Biochemistry, Genetics and Molecular Biology (6), Economics, Econometrics and Finance (3), Physics …


Open Access, Academic Libraries And The Future Of Scholarly Publishing, Elena Šimukovič Dec 2016

Open Access, Academic Libraries And The Future Of Scholarly Publishing, Elena Šimukovič

Copyright, Fair Use, Scholarly Communication, etc.

●Background on research project ●Open Access: a long desire for transition ●Open Access targets in Europe ●OA2020 – setting a new horizon? ●Counter-narratives and inner resistances ●What about libraries? ●Discussion & concluding remarks


Physically Challenged Students And Their Information Needs, Atanda S. Sambo Dec 2016

Physically Challenged Students And Their Information Needs, Atanda S. Sambo

Library Philosophy and Practice (e-journal)

This study is aimed at exploring the information needs of the physically challenged students in Kwara State Library, Ilorin, Nigeria. A Survey research design was adopted. Three objectives were set for the study and the interview was used to elicit information from respondents. Findings showed that 76% were male while 24% were female. Findings also reveal that the information needs of physically challenges students covered medical (94%), academic (82%), security (78%), news/current awareness, training/conference, seminar respectively (76%), transport/travel (53%), sport (55%), politics (18%), and (4%) among others. The study revealed that (82%) used the library occasionally while (18%) regularly. The …


Across The Great Divide: Findings And Possibilities For Action From The 2016 Summit Meeting Of Academic Libraries And University Presses With Administrative Relationships (P2l), Mary Rose Muccie, Joe Lucia, Elliott Shore, Clifford Lynch, Peter Berkery Dec 2016

Across The Great Divide: Findings And Possibilities For Action From The 2016 Summit Meeting Of Academic Libraries And University Presses With Administrative Relationships (P2l), Mary Rose Muccie, Joe Lucia, Elliott Shore, Clifford Lynch, Peter Berkery

Copyright, Fair Use, Scholarly Communication, etc.

The library-press relationship explored in P2L allows for transformative approaches in support and dissemination of scholarship. Effective exploitation of these partnerships is in the early stages and there is an opportunity to influence the outcomes to ensure they are as broadly applicable and scalable as possible. As Cliff Lynch (CNI) noted in his summary of the day’s conversation, we must do more exploration of both intra-institutional (library and press) and cross-institutional collaborations. He provided several compelling suggestions for partnerships, including new ways to promote and leverage library special collections as well as ideas for increasing discoverability of press content. (See …


Discovery Investigative Group (Dig) Report, December 2016, Erica Defrain, Rebecca A. Bernthal, Signe Boudreau, Mary K. Bolin, Joan Latta Konecky, Margaret Mering, Jennifer L. Thoegersen, Deeann Allison Dec 2016

Discovery Investigative Group (Dig) Report, December 2016, Erica Defrain, Rebecca A. Bernthal, Signe Boudreau, Mary K. Bolin, Joan Latta Konecky, Margaret Mering, Jennifer L. Thoegersen, Deeann Allison

UNL Libraries: White Papers

This report is a response to the following charge from project sponsor DeeAnn Allison: Develop a working definition of the purpose and scope for a discovery tool that includes a description of what it should accomplish. How will it help scholars connect with information? The charge included a request to answer seven questions:

1. What content should be included and why?

2. What functions or search capabilities should be included?

3. What social media enhancements should be included?

4. How can it be structured to help both novice and advanced researchers?

5. Can you identify a “perfect” tool? If not, …


An Assessment Of The Ghana Library Authority In-Service Training For Junior Library Assistants, Newman Engman Mr., Raphael Kwame Kavi Mr., Grace Obeng-Koranteng Mrs., Kwabena Asiedu Bugyei Mr. Dec 2016

An Assessment Of The Ghana Library Authority In-Service Training For Junior Library Assistants, Newman Engman Mr., Raphael Kwame Kavi Mr., Grace Obeng-Koranteng Mrs., Kwabena Asiedu Bugyei Mr.

Library Philosophy and Practice (e-journal)

This study assessed the operation and impact of staff performance and service delivery of the In-service training programme for Junior Library Assistants of the Ghana Library Authority. The ever increasing growth in the volume of publications in all fields of knowledge coupled with the advent of information and communication technologies in libraries has widened the scope of library services. There is therefore the need for public libraries to train their staff in order to perform effectively and efficiently. The survey method was used and data was collected using open and closed ended questionnaires and interviews. In all, 80 questionnaires were …


Investigating The Practices And Needs Of Agricultural Researchers At The University Of Nebraska-Lincoln, Leslie M. Delserone, Andrea L. Dinkelman Dec 2016

Investigating The Practices And Needs Of Agricultural Researchers At The University Of Nebraska-Lincoln, Leslie M. Delserone, Andrea L. Dinkelman

UNL Libraries: Faculty Publications

University of Nebraska-Lincoln (UNL) Libraries was one of 19 libraries participating in a national study, initiated by Ithaka S+R, of the research practices and needs of agricultural researchers. Two UNL Libraries faculty members participated in this study by interviewing 11 UNL agricultural scholars during the summer of 2016. The ethnographic research approach revealed four core themes explored in this UNL-specific report: interdisciplinarity and collaborations; scientific communication practices; scientific research data; and challenges and opportunities. Illustrated by the sample of faculty comments presented here, the themes have direct implications for the UNL Libraries, while in other cases these point to concerns …


A Fireworks Display Of Library Instruction, Terri M. Rickel Nov 2016

A Fireworks Display Of Library Instruction, Terri M. Rickel

Nebraska Library Association: Conferences

Instructing students on how to use the library and the databases in one setting, especially when there is only 50 minutes, can be extremely overwhelming for the students and instructor. This session covered tips that can be used in the interview process with the professor, creating a flipped classroom or blended instruction opportunities to enhance the learning process ( including pre or post-session), as well as demonstrating guides for assisting students in database searching techniques. Finally, the session ended with ways to get buy-in from professors about tutorials and guides used outside the lessons.


Research Output And Sustainable Development: Webometric Analysis Of Scopus Indexed Publications 2008 -2014, Mercy A. Iroaganachi, Julie E. Ilogho, Victoria O. Itsekor, Ifeakachuku Osinulu Nov 2016

Research Output And Sustainable Development: Webometric Analysis Of Scopus Indexed Publications 2008 -2014, Mercy A. Iroaganachi, Julie E. Ilogho, Victoria O. Itsekor, Ifeakachuku Osinulu

Library Philosophy and Practice (e-journal)

The study evaluated research output indexed by Scopus between 2008 and 2014 in the month of April 2015. It assessed the quantity of research publication within the period, top ten published universities, fields, journals and their impact factors, cited authors, and top ten published countries. This was with a view to determining author relevance, institutional priority, the extent of sustainable development in the fields and host countries. Findings revealed that Li, Wei, of Harbin Institute of Technology China, Wang, Wei of Beijing University of Chemical Technology (BUCT) China, Zhang, Wei of Tsinghua University China, and Li, Hui Technische University Berlin, …


Nebraska Libraries - Volume 4, Number 4 (November 2016) Nov 2016

Nebraska Libraries - Volume 4, Number 4 (November 2016)

Nebraska Libraries

Editor's Message — Willa Bitney-Garay

Lincoln Central Library Planning: Needs, Considerations, and Trends — Pat Leach

Mid-Plains Community College Learning Commons: Transforming Libraries and Beyond —Sky Seery

When the Future Is Present: Developing a Virtual Learning Program at the University of Nebraska-Lincoln Libraries — Andrew J. Cano

Treasurer's Annual Report — Christa (Burns) Porter

Technical Services Round Table —The Future of Library Catalogs: What Will Linked Data Look Like? — Emily Dust Nimsakont

Book Review: Man & Wife by Katie Chase — Jennifer Gravley

NLA's Goals for the Future — Angela Kroeger

Build-a-Paper: Old Tools With a new Twist — …


Development Of Domain Specific Cluster : An Integrated Framework For College Libraries Under The University Of Burdwan, Sukumar Mandal Nov 2016

Development Of Domain Specific Cluster : An Integrated Framework For College Libraries Under The University Of Burdwan, Sukumar Mandal

Library Philosophy and Practice (e-journal)

This paper discusses the development of six domain specific cluster software in the college libraries under the University of Burdwan. Library is the heart of educational institutions. So, as to select the open source relevant with comprehensive software and global parameters on the basis of global recommendations like IFLA-Working Group, Integrated Library System for Discovery Interface (ILS-DI), Request for Proposals (RFP), Request for Comments (RFC), Service Oriented Architectre (SOA) and Open Library Environment Projects (OLE) including the areas like integrated library system cluster, digital media archiving cluster, content management system cluster, learning content management system cluster, federated search system cluster …


Preservation Skills And Strategies Of Electronic Information Resources In Digital Era: Case Of University Of Kwazulu-Natal Libraries, George Firmin Kavishe, Frankwell Dulle Nov 2016

Preservation Skills And Strategies Of Electronic Information Resources In Digital Era: Case Of University Of Kwazulu-Natal Libraries, George Firmin Kavishe, Frankwell Dulle

Library Philosophy and Practice (e-journal)

The purpose of this paper is to report results of a study on investigation of the preservation skills and strategies being used by the University of KwaZulu-Natal libraries in preserving electronic information resources (EIRs) to ensure their long term availability and access. Respondents are engaged through a census sampling technique and instrument for data collection is self-administered questionnaire comprising closed and open questions. A quantitative approach using the survey research design is used. Data is analyzed using Statistical package for the Social Sciences version 20. The analysis of the results reveals that there is intermediated level of ICT knowledge and …


Technology Acceptance Model As A Predictor Of Using Information System’ To Acquire Information Literacy Skills, Oluwole Olumide Durodolu Phd Nov 2016

Technology Acceptance Model As A Predictor Of Using Information System’ To Acquire Information Literacy Skills, Oluwole Olumide Durodolu Phd

Library Philosophy and Practice (e-journal)

Abstract:

The Technology Acceptance Model (TAM) is gaining popularity for understanding the relationship between humans and technology through Perceived Usefulness (PU) and Perceived Ease of Use (PEU). The foremost rationale for adopting the TAM in this study was to present a foundation for ascertaining the impact of external variables on internal beliefs, personal abilities, attitude, mind-set and intention in attaining Information Literacy (IL) skills. The TAM is an information system theory that propagates stages to be followed by information seekers or learners in the acceptance, inculcating and utilisation of new technology to achieve information literacy skills. This study evaluates the …


Implications Of The Perceived Factors For Knowledge Management Implementation In Federal University Libraries In Nigeria, Cyprian Ifeanyi Ugwu Nov 2016

Implications Of The Perceived Factors For Knowledge Management Implementation In Federal University Libraries In Nigeria, Cyprian Ifeanyi Ugwu

Library Philosophy and Practice (e-journal)

Knowledge management has become one of the survival strategies for university libraries that are facing serious financial pressures and the challenges of globalization. This study aimed at proposing the overall approach to KM implementation in federal university libraries in Nigeria by identifying the required organizational factors. The relationship between these factors was also determined to help define appropriately the organizational commitments for KM implementation strategies. The study was based on a quantitative approach within which the descriptive survey research method was chosen. Questionnaire was the main instrument for data collection, and 360 Librarians in federal university libraries in Nigeria responded …


Relationship Between Library Anxiety And Attitudes Toward Computer Based On An Integrated Model Of Atc And Belcat Of Public Libraries’ Users, Mohammad Reza Farhadpoor Nov 2016

Relationship Between Library Anxiety And Attitudes Toward Computer Based On An Integrated Model Of Atc And Belcat Of Public Libraries’ Users, Mohammad Reza Farhadpoor

Library Philosophy and Practice (e-journal)

Abstract

Purpose: the present study evaluated the relationship between library anxiety and attitude toward computer based on as integrated model of ATC and BELCAT of public libraries’ user.

Methodology: the study was conducted using the analytic survey. A sample of 370 participants was randomly selected out of 10757 users of public libraries in Dezful city, Khouzestan, Iran. To collect data for library anxiety, Bostick questionnaire and for computer attitude a questionnaire based on ATC and BELCAT models were used.

Findings: the results showed that the most important factor of distress based on the scale of Bostick was"the …


Retrospective Catalogue Conversion In Selected Federal University Libraries In Southern Nigeria, Kingsley T. Ihejirika, Felix C. Ekere Nov 2016

Retrospective Catalogue Conversion In Selected Federal University Libraries In Southern Nigeria, Kingsley T. Ihejirika, Felix C. Ekere

Library Philosophy and Practice (e-journal)

This study examined the process of retrospective catalogue conversion (RCC) in selected federal university libraries in Nigeria. The specific purposes aimed identifying the resources for RCC, methods employed, competency possessed by the library staff for the process, problems associated with it and the appropriate strategies. The design of the study is descriptive survey, areas of the study were University of Nigeria, Nsukka, Enugu State, University of Lagos, Lagos State and University of Port Harcourt, Rivers State and the population consisted of 42 professional and paraprofessional librarians. Findings reveal thus: basic resources are networked computers, scanners and printers; proficiency in use …


Analysis Of Core Journals In The Literature On Breast Cancer (1965 – 2014): A Study, Kotti Thavamani Nov 2016

Analysis Of Core Journals In The Literature On Breast Cancer (1965 – 2014): A Study, Kotti Thavamani

Library Philosophy and Practice (e-journal)

This paper presents the analysis of core journals and subject-wise coverage of journals in the field of Breast Cancer for the period 1965 to 2014 in the MEDLINE data which are covered in the Pubmed. The purpose of this study is to identify the core journals and its subject-wise coverage of journals in the discipline of Breast Cancer. The majority of the records were journal articles. In zone-1, 10 journals associated with Oncology, 3 journals are associated with Medicine, 2 with Surgery, one each with Nursing, Nutrition and Public Health. In zone-2; 47 journals are in Oncology subject out of …


Citation Analyses Of Doctoral Dissertation Of Public Administration: A Study Of Panjab University, Chandigarh, Preeti Mahajan, Anil Kumar Nov 2016

Citation Analyses Of Doctoral Dissertation Of Public Administration: A Study Of Panjab University, Chandigarh, Preeti Mahajan, Anil Kumar

Library Philosophy and Practice (e-journal)

ABSTRACT

The present study analysed 7490 citations appended in the 60 Ph.D. theses of Public Administration submitted to Panjab University, Chandigarh, for the award of doctoral degree during 2002-2012. The study analysed the several parameters such as authorship pattern of the citations, form of literature cited, half-life of books and journals and compiled a rank list of journals in Public Administration. The study found that the highest number of citations to research work by single authors was higher in case of both books (2782, 87.02%) and journals (1785, 87.12%). Books comprised the highest citations (3197, 42.68%) followed by journals (2049, …


Assessing The Effectiveness Of Information Literacy Instruction Program: Pre And Post Evaluation Case Study, Jessy A, Shivananda Bhat, Mahabaleshwara Rao Nov 2016

Assessing The Effectiveness Of Information Literacy Instruction Program: Pre And Post Evaluation Case Study, Jessy A, Shivananda Bhat, Mahabaleshwara Rao

Library Philosophy and Practice (e-journal)

Learning is a continuous process and effective learning relates to students’ attitudes, feelings and approach towards the subject of learning. To excel in their academic curricula students must acquire, evaluate and use the available information effectively. One of the mandates of today’s higher education is to develop a community of students with information literacy (IL) skills while pursuing their education and enable them to further extend it to their future workplace. This paper examines the information literacy competency of post-graduate students of pharmaceutical sciences course at Manipal University, Manipal. The present case study, conducted prior to and after an Information …


The Effect Of Stress On Professional Librarians Job Performance In Nigerian University Libraries, Toyin Dina Nov 2016

The Effect Of Stress On Professional Librarians Job Performance In Nigerian University Libraries, Toyin Dina

Library Philosophy and Practice (e-journal)

Abstract:

This study was carried out to investigate the effect of stress on professional librarian’s job performance in University of Lagos, Akoka and Lagos State University, Ojo, Lagos.

The descriptive survey design was employed in this study. The sample size of this research study comprised of fifty (50), Lagos State University, Ojo and University of Lagos, Akoka both in Lagos, Simple random sampling technical was adopted. A well-structured questionnaire with up to fifteen items based on 5 – point likert scale.

The findings showed that Professional librarian’s quality in terms of job performance in relation to their job demand and …


Digital Resources Utilization By Social Science Researchers In Nigerian Universities, Halima Sadia Egberongbe Phd Nov 2016

Digital Resources Utilization By Social Science Researchers In Nigerian Universities, Halima Sadia Egberongbe Phd

Library Philosophy and Practice (e-journal)

This study was conducted to assess the use of digital/electronic information sources and services by faculty members of social sciences of three Universities in Nigeria. The purpose of investigation was to inquire about the respondents’ appreciation of the resources, level of utilization based on availability and access, benefits derived from usage as well as challenges encountered, as a result of usage. The study adopted a quantitative research method, using questionnaire survey to collect data on 50 social scientists from each of the faculties. The study revealed non-availability of major sources of electronic information in the social sciences in both the …


Information Literacy Skills Among The Postgraduate Students At Aligarh Muslim University, India, Shamim Aktar Munshi, Priyanka Nagar Nov 2016

Information Literacy Skills Among The Postgraduate Students At Aligarh Muslim University, India, Shamim Aktar Munshi, Priyanka Nagar

Library Philosophy and Practice (e-journal)

The purpose of this study is to examine the information literacy regarding the library resources among the postgraduate students at Aligarh Muslim University, and to know their basic needs of information and information search strategies in the library as well as in web based resources. The present study selects the descriptive survey method and covers 329 postgraduate students of five selected faculties e.g. Faculty of Arts, Faculty of Science, Faculty of Commerce, Faculty of Theology, Faculty of Social Science at AMU. The questionnaire discusses their information searching strategies on OPAC, their search engine preference, awareness of e-resources, level of information …


Towards Sustaniable Information For Households’ Food Security In Kaduna State, Nigeria, Michael Esew Nov 2016

Towards Sustaniable Information For Households’ Food Security In Kaduna State, Nigeria, Michael Esew

Library Philosophy and Practice (e-journal)

Food security is one of the targets of the Millennium Development Goals (MDGs) and is widely considered a useful measure for evaluating the progress of a country in terms of wellbeing. Despite, various concern by governments all over the world on ensuring that every household can at least provide three square meals per day, food insecurity continues to be a major development problem across the globe, undermining people’s health, productivity, and often their very survival. Evidence suggests that Nigerians food production is increasing at less than 2.0% while population growth rate is estimated to be 2.5% per annum. The suggested …


A Visualization Model Used For Determining The Effectiveness Of Information Retrieval In A Scientific Database, Nestor L. Osorio, Samantha Johnson Oct 2016

A Visualization Model Used For Determining The Effectiveness Of Information Retrieval In A Scientific Database, Nestor L. Osorio, Samantha Johnson

Library Philosophy and Practice (e-journal)

In this study, we demonstrate that a visualization model can determine the effectiveness of searching a bibliographic database, when three descriptive metadata fields are compared. The Inspec database was searched to create a bibliography of articles about a broad scientific topic, interplanetary travel. We collected metadata from 823 Inspec articles and used the Sci2 Tool to create co-occurrence networks based on subject terms, title keywords, and classification codes from each of the articles. The Watts-Strogatz clustering coefficient model was used to create molecular organization of the networks. This method identified subject domain clusters for each of the three selected metadata …


Core Values Of Librarianship And Practice Of Information Ethics By Librarians In Four Higher Institutions In Oyo State, Nigeria, John Oluwaseye Adebayo Mr., Olatubosun Busuyi Akole Mr, Idris Tunde Salau Mr Oct 2016

Core Values Of Librarianship And Practice Of Information Ethics By Librarians In Four Higher Institutions In Oyo State, Nigeria, John Oluwaseye Adebayo Mr., Olatubosun Busuyi Akole Mr, Idris Tunde Salau Mr

Library Philosophy and Practice (e-journal)

This study was designed to investigate core values of librarianship and practice of Information Ethics by librarians in four higher institutions in Oyo State, Nigeria. Survey research design was employed to study the population size consisted of 47 librarians using total enumeration sampling technique. Questionnaire and interview for four (4) Senior Librarians at the selected institutions were the instruments used for data collection; three research questions and one null hypothesis were formulated for this study. Output format of SPSS based on simple frequency count, percentage distribution, mean, standard deviation, and Pearson’s Chi-Square was used for data analysis. The findings of …


Finding The Public Domain: The Copyright Review Management System, Melissa Levine Oct 2016

Finding The Public Domain: The Copyright Review Management System, Melissa Levine

Copyright, Fair Use, Scholarly Communication, etc.

Historically, copyright review has been uncoordinated and has taken place on a modest scale. The Copyright Review Management System (CRMS) changes that. 1 CRMS was supported by the Institute of Museum and Library Services over three National Leadership Grants. It was led by the University of Michigan in collaboration with 19 other highly dedicated research libraries. Together, we developed a system to train and coordinate reviewers to assess the copyright status of digitized books held in the HathiTrust Digital Library. Over the course of the three interrelated grants that make up the CRMS project, we developed expertise in managing a …


Information Providers: Context And Related Factors In The Information Behaviour Of Pharmaceuticals And Nice, Aondoana Daniel Orlu, Victor Ozowa, Agbenyi J. Idikwu Oct 2016

Information Providers: Context And Related Factors In The Information Behaviour Of Pharmaceuticals And Nice, Aondoana Daniel Orlu, Victor Ozowa, Agbenyi J. Idikwu

Library Philosophy and Practice (e-journal)

The study underpin two information providers seeking behaviour, while paying more attention to NICE, since the part two of this research has done justice to pharmaceuticals. However, pharmaceutical is used here to show how they compliment the other. The National Institute for Health and Care Excellence (NICE) is the independent organisation responsible for developing national guidance, standards and information on providing high-quality health and social care In order to gain in-depth insights into information providers’ views of their roles and activities, qualitative interviews were carried out with employees of a selection of pharmaceutical companies in the UK and with staff …


System Branding In Three Public Libraries: Live Oak Public Libraries, Charlotte Mecklenberg Library, And Richland Library, Patrick Roughen Oct 2016

System Branding In Three Public Libraries: Live Oak Public Libraries, Charlotte Mecklenberg Library, And Richland Library, Patrick Roughen

Library Philosophy and Practice (e-journal)

This research examines the development of the system brands of three public libraries: Live Oak Public Libraries, Richland Library, and Charlotte Mecklenberg Library. A system brand may be defined as the overall brand of a library system, as opposed to any of its sub-brands, such as those associated with individual library services, branches, departments, and events. Using a descriptive, case study approach, this research characterizes the efforts behind branding in these library systems.