Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey
Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey
Library Faculty Publications and Presentations
This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …
Using Slide Shows To Engage Patrons With Library Resources, Elizabeth Ramsey
Using Slide Shows To Engage Patrons With Library Resources, Elizabeth Ramsey
Library Faculty Publications and Presentations
Many libraries these days rely on the free promotional opportunities presented by social media. Albertsons Library at Boise State is no exception; however, we have found that we can extend the outreach capabilities of social media by using the same themes, images and/or messages on a slide show that runs on all the computers in the library, as well as a monitor in the library lobby. This article will examine concepts in user engagement and branding as the foundation to the successful use of this marketing tool, and also offer tips specific to setting up and designing your own slideshow.