Social and Behavioral Sciences Commons^™

Efficacy Of Online Social Movements For Sparking Change: The Case Of The Missing Murdered And Indigenous Women Movement (#Mmiw), Kacy A. Bleeker

USF Tampa Graduate Theses and Dissertations

The current study examined the context of the Missing and Murdered Indigenous Women Movement (#MMIW) in the context of activist engagement, media representations, and public awareness and beliefs related to the movement. The present study framed the movement within the context of social movement theory, intersectionality, and feminism, to determine the applicability of these frameworks in explaining an Indigenous social movement. While the use of social media to facilitate and mobilize social movements is not a new phenomenon, limited research has examined the functionality of online social movements, particularly in the context of movements concerned with intersectional identities. Research highlights, …