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Crisis Rhetoric : A Theory Of Communication In Times Of Crisis, Eric D. Loepp

Honors Theses

We conducted an experiment to assess the effect of presidential rhetoric in a time of crisis. Our study was based in part on terror management theory, which posits that subtle reminders of death (mortality salience) lead to increased support of leaders an authority figures. Subjects were randomly placed in either a mortality salient condition or control condition. We also composed two speeches - one charismatic and one non-charismatic - and subjects were randomly assigned to hear one of the two. Based on elements of terror management theory, we hypothesized that in a time of crisis the charismatic speech would be …