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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Analysis Of Alumni Giving Based On Student Activity Involvement: Multivariate Logistic Regression Modeling, Michael Speight
Analysis Of Alumni Giving Based On Student Activity Involvement: Multivariate Logistic Regression Modeling, Michael Speight
Dissertations, 2020-current
Little research has uncovered clear results on why post-secondary alumni give or which alumni might be more inclined to give. The most significant predictor of future giving for alumni to their alma mater is past giving (Okunade and Justice, 1991). This creates an unfortunate situation for today’s post-secondary leader, where they need to be more reliant on fundraising results to overcome budget shortfalls while knowing their fundraising staffs only have the ability to determine the likelihood of an alumni to give through meeting with them. This problem is only more exacerbated for public post-secondary leader, who has dealt with dwindling …
Predictive Modeling Of Alumni Donors: An Engagement Model For Fundraising In Postsecondary Education, Nicholas Rau
Predictive Modeling Of Alumni Donors: An Engagement Model For Fundraising In Postsecondary Education, Nicholas Rau
Dissertations, 2014-2019
Postsecondary education institutions only have a limited amount of time and resources to direct at acquiring new donors for private funding and support. More research is needed to better understand why an individual chooses to give, and to utilize that understanding to create an improved, more informed practice of donor acquisition. By using the National Survey of Student Engagement (NSSE), student engagement and alumni activity are explored as possible determinants in predicting donors. Further testing of this predictive model via utilizing a telefund calling center to solicit individuals allows for testing of differential scripts when speaking with alumni. This study …