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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Uncovering The Women In Ocean’S Eight: Understanding The Trends Of The Women’S Movement With The Portrayals Of Women In Film, Elyssa Michelle Day
Uncovering The Women In Ocean’S Eight: Understanding The Trends Of The Women’S Movement With The Portrayals Of Women In Film, Elyssa Michelle Day
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study seeks for a better understanding of the correlations between major milestones in the women’s movement and how that is reflected onto the silver screen. With the rise of sexual assault allegations against prominent figures in Hollywood, and the growth of the #MeToo movement, we in turn are beginning to see an influx of films being released, and older films being rebooted, with an all-female led cast. One of those all-female film reboots is Ocean’s Eight, a film coming from a male-dominated trilogy and genre. Because of this correlation, the question of whether the narratives within Ocean’s Eight reinforce …
Laughter, Discomfort, And The Mechanics Of Subversion: How Amy Schumer Uses Comedy And Performance To Change The Way We Think About Women A Thematic Analysis Of Amy Schumer, Stephanie Rosauri
UNLV Theses, Dissertations, Professional Papers, and Capstones
Amy Schumer earned a spot as the first woman ever on Forbes Top Ten Highest Paid Comedians List. This was a huge accomplishment but it begs the question why Schumer is the first. Past research on female comedians like Lucille Ball and Lily Tomlin illuminates how comedy can be used as a rhetorical device and highlights the importance of women in comedy. Through an in-depth thematic analysis of Schumer's movies Trainwreck (2015), Snatched (2017), and I Feel Pretty (2018), this thesis examines how Schumer uses different comedic techniques and how that compares to the way other women used comedy in …
The Effects Of Emotional Versus Rational Message Framing On Brand Attachment And Brand Loyalty, Elisa Woinowsky
The Effects Of Emotional Versus Rational Message Framing On Brand Attachment And Brand Loyalty, Elisa Woinowsky
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this research is to investigate the relationship among message framing in social media, brand attachment, and brand loyalty for higher education institutions. In particular, this study compares the effectiveness of rational versus emotional message framing in different message contexts, such as sports or academic-related stories. Furthermore, this study examines the congruent effect between message framing and contents in higher education. Specifically, this study predicts that the more message framing and contents are congruent, the greater brand attachment and brand loyalty consumers will have. To analyze the effects of message framing and type of contents, this study adopts …