Social and Behavioral Sciences Commons^™

The Sweet Tale: A Pilot Study Of An Interactive Narrative Health Communication Intervention Using Positive Deviance To Highlight Communicative Acts That Lead To Effective Management Of Diabetes Among Hispanics, Claudia M. Boyd

Communication ETDs

In this dissertation, I conducted a pilot study that applied positive deviance (Singhal, 2011; Pascale, Sternin, & Sternin, 2012) findings from my master’s thesis (Boyd, 2015) to an entertainment-education (Singhal & Rogers, 1999) driven intervention in a Hispanic community (Baezconde-Garbanti et al., 2014; Murphy et al., 2013; Wang & Singhal, 2016), using an interactive narrative (Green & Jenkins, 2014) to develop achildren’s book. In the current pilot study, I created a children’s book The Sweet Taleusing extensive formative research and created a framework to aid in the development offuture Hispanic children’s books on diabetes. To evaluate The Sweet Tale, I …