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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Value Of Internships In Radio Broadcasting, Anthony Mandella
The Value Of Internships In Radio Broadcasting, Anthony Mandella
Theses and Dissertations
The objective of this thesis was to investigate a generally understudied area in media professions – radio broadcasting internships. A survey, which included both close-ended and open-ended questions, was used to measure how internships were valued in radio broadcasting. The survey was distributed to radio station employees and select interns at a six-station conglomerate in the midwestern United States. Results showed that participants generally believed their internship experiences were more valuable than their classroom education. Additionally, participants developed unique skills at their internships which they claimed were not provided by their education. Participants also believed interns should receive financial compensation …
Developing The Next-Generation Don Draper, Valerie K. Jones
Developing The Next-Generation Don Draper, Valerie K. Jones
College of Journalism and Mass Communications: Faculty Publications
Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.