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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Sex And Stereotyping In Sin City: A Content Analysis Of Las Vegas Magazine Advertisements, Michelle Irene Aikin
Sex And Stereotyping In Sin City: A Content Analysis Of Las Vegas Magazine Advertisements, Michelle Irene Aikin
UNLV Theses, Dissertations, Professional Papers, and Capstones
There have been numerous studies regarding gender stereotyping, the objectification of women, and how sex is used to sell products and services. In a city that is notorious for "what happens here, stays here," it is important to be aware of Las Vegas cultural marketing trends and how they compare with society-wide values. Using sex excessively in advertisements may have a negative impact on the Las Vegas community and the shaping of a negative image of the city. How much sex appeal is used and the levels of sexuality in Las Vegas print advertisements has not yet been researched. A …
American Propaganda, Popular Media, And The Fall Of Jacobo Arbenz, Zachary Carl Fisher
American Propaganda, Popular Media, And The Fall Of Jacobo Arbenz, Zachary Carl Fisher
UNLV Theses, Dissertations, Professional Papers, and Capstones
In June 1954, President Jacobo Arbenz Guzman of Guatemala resigned in the face of a coup led by Colonel Carlos Castillo Armas. While the United States publicly denied involvement, the coup was in fact the culmination of a plan called PBSUCCESS (CIA codeword), led by the Central Intelligence Agency (CIA). Although PBSUCCESS lived up to its namesake, it was aided (both intentionally and unintentionally) by various U.S. media outlets. For the duration of Arbenz Guzman's regime, he and his country had been the subject of U.S. suspicions of undue Communist and Soviet influence. A general anti-Communist attitude permeated virtually all …
Niche Theory In New Media: Is Digital Overtaking The Print Magazine Industry?, Zeenath Haniff
Niche Theory In New Media: Is Digital Overtaking The Print Magazine Industry?, Zeenath Haniff
UNLV Theses, Dissertations, Professional Papers, and Capstones
New challengers in mass media are poised to annihilate the competition. The trials and tribulations that magazine publishers have conquered over the years is a testament to the industry's undaunted resilience and perseverance against such competition. Presently, the paper-based medium has enjoyed massive success by catering to readers' individual interests in special interest publications called niche magazines. However, the future of print magazines is unclear as recent technological innovations in digital publishing become the latest contender against print media. Analyzing the possible effects of the new digital medium upon the incumbent print magazine may help publishers prepare to face their …