Social and Behavioral Sciences Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Media Literacy Education In The Age Of Web 2.0: Cultivating Multiple Thinking Skills, Alice Lee

Dr. LEE, Alice

No abstract provided.

Media Education Initiatives In Hong Kong Media: The Uses Of Media Literacy, Alice Lee, Donna Chu

Dr. LEE, Alice

In the media education arena, there is some debate about whether media education initiatives should be supported or conducted by media organizations. In view of several notable media education initiatives recently launched by local media organizations in Hong Kong, this study examines the goals and practices of these projects, and discusses their impact on the media literacy movement. Theoretically, this study is built on critical studies of literacy. It argues that the meaning of media literacy cannot be separated from the social institutions in which it is practiced or the social processes by which practitioners acquire it. The study conceptualizes …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

Same Copy, Different Outlet: Wire Services, Journalism And The Erosion From Within, Jane Johnston, Susan Forde

Jane Johnston

This paper examines the role of Australia’s single news agency, Australian Associated Press (AAP) in the news media landscape and positions this within the broader international context. It uses a UK study which suggests news agency dominance of international news on the internet and investigates these claims in the Australian context. Specifically, we examine the prevalence of AAP copy in the ‘Breaking News’ sections of two major news websites to create a preliminary understanding of the impact of AAP on news content. The findings suggest an overwhelming reliance on wire copy – particularly AAP – in this section of two …

Can Google-Tv Help Liberate Cable-Tv?, Erik Ugland

Erik Ugland

No abstract provided.

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Australia’S Media Climate:Time To Renegotiate Control, Jane Johnston, Mark Pearson

Jane Johnston

In 2007, Australia was rated by two international media bodies as well down the chain in media freedom. Within its own borders, internal media groups—in particular the Australian Press Council and the Media Entertainment and Arts Alliance, as well as a consortium of major employer groups—have recently released reports investigating the position of media freedoms. This article examines a select few of these shrinking freedoms which range from the passive restrictions on access to documents to the overt threat of imprisonment for publishing sensitive material. In particular, it considers laws relating to freedom of information, camera access to courts, shield …

Seeking Better Diversity Reporting, Ginny Whitehouse

Ginny Whitehouse

IF EXPERIENCED JOURNALISTS have a collective fault, it is that we are always in a hurry. How often do friends and family hear: “If it weren’t for deadline, I’d never get anything done”?

That may be OK for some things, but not for covering issues involving diverse populations. When dealing with groups outside the majority norm, journalists need to take the “your patience will be rewarded” approach.

Our March Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.

We're Marching Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.

Exploring The Political-Economic Factors Of Participatory Journalism, Marina Vujnovic, Jane Singer, Steve Paulussen

Jane B. Singer

This comparative study of user-generated content (UGC) in 10 Western democracies examines the political economic aspects of citizen participation in online media, as assessed by journalists who work with this content. Drawing on interviews with more than 60 journalists, we explore their perceived economic motivations for an ongoing redefinition of traditional journalistic roles, as UGC becomes an increasingly dominant feature of news websites

Sex And Spectacle In Seventeen Magazine: A Feminist Myth Analysis, Meenakshi Gigi Durham

Meenakshi Gigi Durham

This paper interrogates the semiotic processes by which semiological codes operate to construct female sexuality in a top-circulating fashion and beauty magazine targeted to adolescents. While a number of studies have found the representations of femininity and sexuality in teen media to be restrictive, unrealistic and conservative, this paper fills a gap in the literature by presenting a close analysis of the strategies by which sexuality is constructed. Given that there is a documented difference between the real-world exigencies of girls’ sexual lives and the representation of sexuality in teen media, this paper uses Barthes’ concept of myth and Debord’s …

Law Protects Domestic Workers, Aisha Al-Muslim

Aisha Al-Muslim

No abstract provided.

Cigarette Tax Hike Bad For Bodegas, Aisha Al-Muslim

Aisha Al-Muslim

No abstract provided.

Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.

Making Space For The “Nuances Of Truth”: Communication And Uncertainty At An Environmental Journalists’ Workshop, Jen Schneider

Jen Schneider

In 2008, the Society of Environmental Journalists listed nearly 50 science or science immersion workshops for environmental journalists. Yet relatively little is known about the content of these workshops and their impact on participants. This ethnographic study, conducted at a science immersion workshop for environmental journalists, aims to fill this void in our knowledge. Relying on participant observation and depth interviews, the study suggests that such workshops are useful for participating journalists: Reporters feel they leave the workshop better understanding the scientific method and scientific uncertainty. But the findings also reveal that “metacommunication”—communication about communication—is equally as important as science …

The Reporter's Privilege Goes Incognito In Wisconsin, Erik Ugland

Erik Ugland

No abstract provided.

Quality Control, Jane Singer

Jane B. Singer

This study of local British newspaper journalists focuses on three aspects of entrenched newsroom culture—news values and norms, work routines and outputs, and occupational roles—to explore the boundaries that journalists see as distinguishing them from outside contributors. Findings suggest they view user-generated content (UGC) from a traditional professional perspective and weigh its benefits in terms of its contribution to the journalism they produce. While most are open to its inclusion on newspaper websites, particularly as a traffic builder and supplemental source of hyperlocal information, they believe UGC can undermine journalistic norms and values unless carefully monitored—a gatekeeping task they fear …

It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.

Goin' Back To New Orleans, Part Deux, Jack Styczynski

Jack Styczynski

An update on the status of post-Katrina New Orleans, through the lens of sports.

'My Little Genius' And The Role Of The Fcc, Erik Ugland

Erik Ugland

No abstract provided.

The Politics Of Snow, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

‘Snowpocalypse’ isn’t an act of god; it’s a combination of anti-tax southerners and a changing climate, says Michael I. Niman

Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS vf24jan2010 WE COME TOGETHER THERE OUGHT TO BE NO POOR WE TAKE CHARGE.

Too Many Students, Not Enough Jobs?: A Comparative Study Of Australian Journalism Programs, Roger Martindale Patching

Roger Patching

By the late 1990's, Australia had become one of the largest providers of academic journalism education in the world. More than half of Australia's universities offered courses in journalism practice and studies. This educational phenomenon occurred largely in the late 1980's and through the 1990's as university administrators searched assiduously for new growth areas to offset dwindling numbers in traditional areas of academic study. In early 1997, 22 of Australia's 37 univesities offered vocationally-oriented journalism courses, and more were projected. In conjunction with the rapid growth of communications courses in the years following World War 11, and the surge of …

Against The State Governance, Governance From Below & Governing Through Terrorism: Analytically Investigating The Technologies Of Power Within The Terrorist Arsenal., Allen Gnanam

Allen Gnanam

Terrorism as a violent and destabilizing act performed by terrorists, meaning loyal followers of political or religious agendas who hold resent and animosity toward a certain authority/ government (Lin, Liou, & Wu, 2007, pg. 149), will be explored and analyzed through the utilization of the governmentality perspective. For the purposes of this paper terrorism governance will refer to the governance/ control/ influence exerted by terrorists and terrorism. The focus of this explorative and analysis paper will be to identify diverse terrorism oriented technologies of governance, and analyze the ways in which these technologies enable terrorist to exert governance both indirectly …

Gender Violence In The Twilight Phenomenon: A Feminist, Meenakshi Durham

Meenakshi Gigi Durham

No abstract provided.

Family Media Education For The Net Generation, Alice Lee

Dr. LEE, Alice

In the Web 2.0 age, the young people are growing up digital and the Internet becomes the essential part of their lives. This paper discusses the importance of family media education in this new age. The paper has three objectives: (1) analyzes the characteristics and media use of the Net Generation; (2) explores the role of parents in their online activities; (3) puts forward a family media education model “ARTICLE” for the Internet age. The model includes components of attitude, replacement, timetable, information, family communication, family online linkage and media ethics.

The Aims Of Public Scholarship In Media Law And Ethics, Erik Ugland

Erik Ugland

No abstract provided.