Social and Behavioral Sciences Commons^™

The Karen Genre: Digital Memes As An Influencer Of Political And Social Discourse, Marc Wardle

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social Media platforms are a source of transformation within the democratic process. Digital memes, seemingly facile and frivolous, contain a collection of dense and broad meanings that have become creative forms of political and social expression. Many complex messages can be communicated to mass audiences through mediated interpersonal communication platforms on social media through the usage of memes. This phenomenon creates what Limor Shifman refers to as a memeplexe. The focus of this study is to explore the transformative nature of the democratic process within digital and internet culture and the formation of an emergent genre of memes called ‘Karen.’ …