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Social and Behavioral Sciences Commons

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Journalism Studies

Honors Theses

Framing

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Theory And Practice: Selecting And Implementing Effective Framing To Present Climate Science To A Lay Audience, Lauren Wilson Apr 2021

Theory And Practice: Selecting And Implementing Effective Framing To Present Climate Science To A Lay Audience, Lauren Wilson

Honors Theses

The purpose of this thesis is to explore the advantages and effectiveness of using storytelling in the form of narrative journalism to communicate the topic of climate science to a lay audience. The thesis combines personal experience with secondary research in order to support the claim that framing the issue in such a manner effectively communicates the severity and impact of climate change.

Through my research I discovered that storytelling is not only a social tool for humans, but a means to safely and efficiently pass on vital information to those unfamiliar with certain knowledge. The use of narrative has …