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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Harnessing The Power Of Social Media: How Four Fortune 500 Companies Utilize Social Media, Mary Elizabeth Cronk
Harnessing The Power Of Social Media: How Four Fortune 500 Companies Utilize Social Media, Mary Elizabeth Cronk
Honors Theses
Harnessing the Power of Social Media: How Four Fortune 500 Companies Utilize Social Media to Drive Increased Sales and Optimize Marketing. The purpose of this study is to demonstrate how Fortune 500 companies use social media as an effective marketing strategy. The researcher interviewed social media managers and marketing professionals at the following four Fortune 500 companies in Atlanta, Ga.: The Coca-Cola Company, AT&T, United Parcel Service and Georgia Power Company. This case study found that executives at the four selected Fortune 500 companies maintain relevant social media websites and perceive company involvement as a powerful marketing tool. However, executives …
An Analysis Of The Media's Coverage Of The Columbine High School And Sandy Hook Elementary School Shootings, Mara Joffe
An Analysis Of The Media's Coverage Of The Columbine High School And Sandy Hook Elementary School Shootings, Mara Joffe
Honors Theses
The primary purpose of the current research was to determine what ethical challenges have evolved for journalists covering breaking news stories, focusing on the differences in print coverage between the 1999 Columbine school shooting and the 2012 Sandy Hook school shooting. A total of 435 news stories originating from the Denver Post, the Hartford Courant and the Chicago Tribune were used in the analysis, categorized by type, main point, length and tone of each article. Overall, several of the findings were consistent with the literature. Two results hold major implications for the journalism field. First, the increase in interpretive, opinion …
Do Sports And Public Relations Make A Winning Combination For Schools? - How Public Relations Is Utilized In The Ole Miss Athletics Department And That Of Four Other Universities, Lauren Mcmillin
Honors Theses
This thesis covers several areas of investigation. A majority of the information came from staff members in the Ole Miss Athletics Department and the Ole Miss Athletics Foundation, including information from my own experiences working with both organizations. In researching other schools, I reached out to colleagues associated with the four other universities that I examined, interviewing them on different subject matters. Additional information was found in textbooks and online articles. From my research, I was able to discover the various methods that schools use to promote athletics programs. By employing the areas of public and media relations, marketing, social …