Social and Behavioral Sciences Commons^™

Nike In Politics: How Political Consumerism Impacts Corporate Social Responsibility, Samantha Frost

Scholars Week

How does Nike's campaign supporting Colin Kaepernick and the Black Lives Matter movement reflect the alignment of large corporations with political movements as a Corporate Social Responsibility strategy and how does political consumerism impact this decision? The purpose of this project is to examine how Nike used the ‘Dream Crazy’ campaign to piggyback off the Black Lives Matter movement as a public relations and marketing strategy as well as how political consumerism is shaping corporate social responsibility. How do political movements impact the corporate world and how do corporations impact political movements? Nike’s Colin Kaepernick campaign titled ‘Chasing Crazy’ was …