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Full-Text Articles in Social and Behavioral Sciences
Leaders And Non-Leaders, Paul Brooks, Will Norton Jr., John W. Windhauser
Leaders And Non-Leaders, Paul Brooks, Will Norton Jr., John W. Windhauser
College of Journalism and Mass Communications: Faculty Publications
Newspaper editors often think of community leaders as being different from other newspaper readers. Such an assumption is supported with studies showing that opinion ' leaders have greater exposure to mass media than their followers and read different types of articles than do non-leaders.
But a recent study in Oxford, Miss., shows that media use patterns by leaders and non-leaders in a small rural community do not differ as much as previous studies seem to indicate. Perhaps the main reason that former studies reported vast differences in these two groups was the selection of opinion leaders. Earlier studies were skewed …
Economies Of Scale And The New Technology Of Daily Newspapers: A Survivor Analysis, Seth W. Norton, Will Norton Jr.
Economies Of Scale And The New Technology Of Daily Newspapers: A Survivor Analysis, Seth W. Norton, Will Norton Jr.
College of Journalism and Mass Communications: Faculty Publications
The economics of the newspaper industry occupies a special place in industrial organization. Unlike the vast majority of enterprises, this business is intimately linked to the protection of freedom of expression. Constitutional democracies generally have monitored it with special care. In the United States the Newspaper Preservation Act of 1970 provides some antitrust immunity for segments of the industry. Ignoring a captive regulation (pro-producer, wealth-maximizing) rationale for the act, we may presume that the United States Congress deems daily newspaper viability as an objective superior to the conventional reasons for antitrust. The received logic rests on the notion that newspapers …