Social and Behavioral Sciences Commons^™

Native Advertising And Disclosure, Katherine Alexis Hunt

Graduate Theses and Dissertations

This paper reviews the growing combination of advertising and editorial content in the converged paid media form of native advertisements. Because native advertisements have the potential to negatively impact the credibility of traditional news organizations by misleading consumers through hidden persuasion attempts, this text reviews native advertisements in five prominent online newspapers for disclosure and source credibility.

Through a content analysis of 130 online newspaper native ads, this paper reviews disclosure according to FTC guidelines for native advertising proximity and placement, prominence, reputation, and language. In addition, this text reviews source credibility by attribution and source status: executives, professionals, public …

A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes

Graduate Theses and Dissertations

The Children’s Safety Center (CSC) is a nonprofit organization in Springdale, Arkansas, that advocates for child abuse victims in Northwest Arkansas. This thesis project includes a social marketing plan that aims to increase the overall awareness of the CSC and its new prevention programs used to decrease the number of child abuse victims in Northwest Arkansas. The social marketing plan also aims to create behavioral changes that increase participation in prevention programs and social media engagement, in addition to volunteers and donors. The plan was developed based on research on effective nonprofit social marketing plans, research on efficient communication efforts …

Job Satisfaction In The Digital Age: A Qualitative Study Of Social Responsibility And Burnout In Local Television News Reporters, Christi Welter

Graduate Theses and Dissertations

This is an exploratory study of job satisfaction, burnout, and social responsibility among local television news reporters with three years of experience or less. Through in-depth qualitative interviews, this study applied existing theory while exploring the factors that influence job satisfaction and burnout in local television news reporters. This study explored whether local television journalists feel they are able to meet the normative professional standards outlined in the social responsibility theory as their work demands increase with rise of digital media and one-man band expectations. The job satisfaction levels of the participants in this study varied. Those with higher job …

A Path To Academic Success: Learning Disabilities, Finding A Way, John S. Cooper

Graduate Theses and Dissertations

This thesis will highlight the difficulties students with learning disabilities have in the post-secondary environment. Special interest is given to how colleges and universities help these students become successful and graduate from college. Two universities are examined, the University of the Ozarks and the University of Arkansas. Each school has its own programs that provide accommodations to students with learning disabilities. The thesis will follow a student from each university, as they attend classes and Social activities.

(Social) Media Priming: The Role Of Social Media In Priming Biases And Aggression In Online News Readership, Thomas Stallbaumer Ii

Graduate Theses and Dissertations

This thesis is aimed at better understanding the role of media priming in biases and aggression while using social media platforms to consume news. Priming theory holds that exposure to media can have short-term impacts on people’s subsequent behaviors or judgments. (Roskos-Ewoldsen et al., 2009)

Research in priming theory has shown that there are primes for aggressive behavior, the information and criteria we use in making judgments of the president, and various stereotypes. (Chang and Hitchon, 2004; Dixon and Maddox, 2005; Josephson, 1987; Valentino, 1999; )

This study will discuss the ways in which biases and aggression can be more …

Climbar - An Arkansas Rock Climbing Documentary, Daniel Alan Henkel

Graduate Theses and Dissertations

The goal of this thesis project, ‘ClimbAR’ - a rock climbing documentary - is to tell the story of a fringe sport/outdoor activity in the state of Arkansas. The history of the sport has been passed down primarily by word of mouth and contained within a small, tight knit group of Arkansas rock climbers since its humble beginnings in the 1980s. Though many of the original climbers in the state have since moved on, a new generation of adventurers have taken the reins. This film focuses on the newest generation of Arkansas rock climbers.

Like many climbers in the state, …

A Social Marketing Plan For 7hills Homeless Center, Kendra Labri Williams

Graduate Theses and Dissertations

7hills Homeless Center is located in Fayetteville, Arkansas and is committed to ending homelessness in Northwest Arkansas by developing and implementing innovative services to equip the near-homeless and homeless in leading healthy and productive lives through strategic community partnerships with citizens, business, and government agencies. This thesis offers 7hills Homeless Center a comprehensive social marketing plan. The goal is to increase awareness of homelessness in Northwest Arkansas and to increase donor and volunteer involvement with 7hills. In order to accomplish these goals, a social marketing plan was developed by researching target volunteer and donor audiences, homelessness, and successful campaigns from …