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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Social Media In The Tourism Industry: How Social Media And The Self-Congruity Theory Affect Destination Choice, Mckenzie Sixt
Social Media In The Tourism Industry: How Social Media And The Self-Congruity Theory Affect Destination Choice, Mckenzie Sixt
Journalism
This study researches how the tourism indsutry is using social media to create a strong destination image and be in constant communication with their customers. Their customers use social media as a research tool in deciding where to book their next vacation and it helps when booking locations have a destination image for them to see. The destination image can be created from marketing-generated content as well as consumer-generated content on social media sites. When consumers find a destination image that they think suits their personality they are more likely to have a satisfying experience and share their experience on …
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
Journalism
No abstract provided.