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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill
Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill
Masters Theses
The present study unveils several themes that detail female college students’ experience, usage, and social comparison trends on Instagram, with a particular emphasis on body image. Compared to a study conducted by Meta Inc., which found that social comparison disproportionately affected young females (Social Comparison Exploratory Research, 2020), this study highlights insights directly expressed by young females in college concerning their past and current experiences on the platform. With over 90% of women in colleges across the United States reporting body and image dissatisfaction (Pritchard & Cramblitt, 2014), this study aims to contribute to existing literature, showcasing whether female students …
Social Media And Contentious Action: The Use And Users Of Qq Groups In China, Zixue Tai
Social Media And Contentious Action: The Use And Users Of Qq Groups In China, Zixue Tai
Journalism and Media Faculty Publications
This article presents an analysis of a netnographic study of QQ groups engaged in contentious activities in China. Informed primarily by semi‐structured in‐depth interviews of 34 participants and field observations through years of grounded research, the findings shed light on the communicative dynamics and mobilization strategies of QQ groups in nurturing contentious action and motivating mass participation in social protest. In‐group communication stays highly focused on the respective mission of the groups, and it cultivates a sense of shared awareness conducive to collective action. There is also a noticeable contagion effect that transfers the spirit of contestation in terms of …
Exploring Popular Music's Affect On Popular Culture Through The Media Format Of A Podcast, Alicia Kobasic
Exploring Popular Music's Affect On Popular Culture Through The Media Format Of A Podcast, Alicia Kobasic
Honors Projects
This project covers the development of a podcast titled "The Podcast" where topics relating to popular music and popular culture and how they affect one another are discussed. The project discusses existing research into the topics as well as the development process of the podcast. It delves into each episode and what was learned through the research into the episode and how the episode was recorded and shared. it also talks about the effectiveness of a podcast as method for delivering research.
News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye
News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye
Theses & Dissertations
Social media started as a social meeting point where users met to socialize, network and connect. The earliest users of social media applications were millennials and with time they became addicts and spent a lot of time online. The study aimed to identify the social media applications Kenyan Millennials use to consume news, what motivates them to use the applications, the gratification they get and amount of time they spend on news on social media. The study was carried out at the National Employment Authority headquarters in Kasarani Sub-County. The study targeted all walk-ins to the office for a period …
Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer
Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer
Theses & Dissertations
There has been an ongoing debate in Kenyan newsrooms on whether or not to retain the comment section on news websites in the wake of Social Media Networks which allow the media to still get user feedback devoid of any liability of unregulated third-party comments. This study set to establish the role and influence user comments have on editorial processes as well as explain what value media houses that have retained the comment section are receiving. Using methodological triangulation, this study analysed the nature of user comments, how comments influence editorial processes and the value the three media houses with …
Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila
Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila
Theses & Dissertations
The purpose of the study is to assess how media houses in Kenya are using social media to diffuse their news content and build loyal audiences in a competitive media environment. It uses two media houses, the Nation Media Group and Royal Media Services as case studies. The study aimed at attaining four specific objectives: to examine how social media platforms, facilitate diffusion of news content in media houses in Kenya; to examine whether sharing of news on social media lead to growth of digital audiences; to examine the strategies legacy media stations in Kenya, use to disseminate news content …
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
Graduate School of Media and Communications
Media houses globally are grappling with how best to produce quality content while at the same time remaining financially viable in the wake of shrinking revenues, technological disruptions, the emergence of peripheral content creators, competition for advertisement revenues from big tech platforms, the COVID-19 pandemic, and a myriad of other changes in the ecosystem. Despite these challenges, it is in the interest of the public that news media organisations (NMOs) produce quality content and do so in a financially sustainable fashion. Media viability, that is, producing quality journalism in a financially sustainable way, is, therefore, a growing area of focus. …