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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
I’M The One: Social Media, Social Identity, And Elections, Jason Anthony Cain
I’M The One: Social Media, Social Identity, And Elections, Jason Anthony Cain
Faculty and Student Publications
This study surveyed voters to investigate why they shared political information on social media during the 2016 election. A strong social identity informed by political alignment was found to predict both polarization and more sharing, while feeling politically misaligned was found to decrease information sharing, supporting a spiral of silence phenomenon. Those with higher scores on a scale of social identity were more likely to feel sharing information to be an influential activity.
Examining The Ethical Dilemmas Of Advertising On Tiktok, Sophia Neubaum
Examining The Ethical Dilemmas Of Advertising On Tiktok, Sophia Neubaum
Journalism Student Works
In recent years, journalism has completely transformed to adapt to the digital age. Modern journalists use social media for breaking news updates and adapt their stories for all platforms. Advertisers and journalists have more opportunities than ever to advertise their products online and on social media, however, it is imperative that professionals in this field report and advertise ethically on every platform. As social media trends and platforms change, so do the opportunities for online advertisers. TikTok is a rapidly growing social media app that is used by youths around the world. While there is plenty of opportunity for advertising …