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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Social Media And Public Education: The Use Of Social Media By The San Luis Obispo County Office Of Education, Chelsea Janee Harden
Social Media And Public Education: The Use Of Social Media By The San Luis Obispo County Office Of Education, Chelsea Janee Harden
Journalism
The growing number of negative news stories regarding public education has presented school officials and administrators with the difficult task of developing plans to combat this negative attention and promote public education. School districts nationwide have looked to social media as a tool to communicate a positive message about public education. This paper addresses how the San Luis Obispo County Office of Education (SLOCOE) can utilize social media to target the public; in particular, those without children in public education. It is those people who school administrators are most concerned about because they may be unaware of where these publics …
Youtube For Doc Burnstein's Ice Cream Lab: Employee Training And Social Media Pr/Marketing Through The Use Of Video Production, Lauren Margaret Scott
Youtube For Doc Burnstein's Ice Cream Lab: Employee Training And Social Media Pr/Marketing Through The Use Of Video Production, Lauren Margaret Scott
Journalism
Every small business owner is looking for ways to improve their customer base and increase their profits with the smallest amount of investment possible. Two of the most important elements of successful small restaurants are consistent employee training and PR/marketing strategies. This paper addresses the importance of effective employee training methods and PR/marketing methods. The effectiveness of YouTube videos is addressed as it pertains to Doc Burnstein’s Ice Cream Lab in Arroyo Grande, California. There is a focus on two-way communication and communication with publics.
Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman
Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman
Journalism
The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for. The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms. This study addresses the transformation of both the Middle East and social media, alongside each other. In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.
An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem
An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem
College of Journalism and Mass Communications: Theses
The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural …
Cosmopolitanism And Suppression Of Cyber-Dissent In The Caucasus: Obstacles And Opportunities For Social Media And The Web, Brian J. Bowe, Robin Blom
Cosmopolitanism And Suppression Of Cyber-Dissent In The Caucasus: Obstacles And Opportunities For Social Media And The Web, Brian J. Bowe, Robin Blom
Brian J. Bowe
Around the world, social media offer an informal virtual space for citizens who feel disenfranchised to connect socially. But for those who live in countries such as the three former Soviet republics of the Caucasus — where free expression is curtailed and official news outlets are under government censorship — information and communication technology (ICT) offers an increasingly important alternative vehicle for political expression. Recent developments in Tunisia, Egypt, and Iran demonstrate how blogging and social media tools may fulfill a crucial role for non-journalists and oppositional groups that journalism serves in more democratic societies. This article considers the use …