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Full-Text Articles in Social and Behavioral Sciences
Media Landscape In Twitter: A World Of New Conventions And Political Diversity, Jisun An, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft
Media Landscape In Twitter: A World Of New Conventions And Political Diversity, Jisun An, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft
Research Collection School Of Computing and Information Systems
We present a preliminary but groundbreaking study of the media landscape of Twitter. We use public data on whom follows who to uncover common behaviour in media consumption, the relationship between various classes of media, and the diversity of media content which social links may bring. Our analysis shows that there is a non-negligible amount of indirect media exposure, either through friends who follow particular media sources, or via retweeted messages. We show that the indirect media exposure expands the political diversity of news to which users are exposed to a surprising extent, increasing the range by between 60-98%. These …
Bp's Use Of Twitter As A Crisis Communication Tool During The Gulf Oil Spill Crisis Response Phase, Lindsay Ann Jordan
Bp's Use Of Twitter As A Crisis Communication Tool During The Gulf Oil Spill Crisis Response Phase, Lindsay Ann Jordan
Electronic Theses and Dissertations
On April 20, 2010, British Petroleum's Deepwater Horizon drilling rig located in the Gulf of Mexico exploded, creating the largest oil spill in U.S. history. BP launched a major public relations response that targeted its online audience through strategic use of its corporate website, Twitter feed, Facebook page, YouTube channel, and Flickr photostream. This content analysis examines BP's use of Twitter during the crisis response phase of the oil spill. BP tweeted on 1,161 occasions from the time of the explosion to the capping of the well. All tweets during this 13-week period were coded by two separate coders to …
Social Media Policies For Professional Communicators, Daxton R. Stewart
Social Media Policies For Professional Communicators, Daxton R. Stewart
Daxton "Chip" Stewart
As social media tools such as Facebook, Twitter and YouTube have become increasingly prevalent ways for people to share and connect, professional communicators have increasingly incorporated these tools into their daily practice. However, journalism, advertising and public relations practitioners have little formal guidance to help them navigate the benefits and risks of using these tools professionally. The codes of ethics of their professional fields have not been updated, and to date, social media policies have not been examined from an academic perspective. This study reviews 26 social media policies of journalism and strategic communication companies to find common themes and …