Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Use Of Social Media Tools To Promote A Community Event: Analysis And Recommendations For The Madonna Plaza Farmer's Market, Genevieve Pearl Loggins Mar 2010

Use Of Social Media Tools To Promote A Community Event: Analysis And Recommendations For The Madonna Plaza Farmer's Market, Genevieve Pearl Loggins

Journalism

The relationship between the community and the organization is looked at and analyzed through two types of interpersonal relationships. The exchange relationship and the communal relationship help evaluate the relationship or the organization compared to the community by researching the organization and the public. The farmer’s market located in the Madonna shopping center has a certain public attracting clientele based on their needs within the community, and it is the job of a public relations practitioner to help perceive the organization based on these publics. In this case, the main demographic was senior citizens, numerous case studies and research shows …


Social Media Under Social Control: Regulating Social Media And The Future Of Socialization, Susan Currie Sivek Jan 2010

Social Media Under Social Control: Regulating Social Media And The Future Of Socialization, Susan Currie Sivek

Faculty Publications

The process of socialization for new and future journalists will look dramatically different from the process undergone by previous generations of journalists, due to economic realities and changes in the nature of news production. The rise of social media and its role in the establishment of a successful career will also affect the integration of these rising professionals into their employing organizations. These changes in the socialization process will require alterations both in the day-to-day management of these individuals and in the theoretical approaches to studying their work, particularly with regard to the impact of social media on the profession. …