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Full-Text Articles in Social and Behavioral Sciences
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
Graduate School of Media and Communications
Media houses globally are grappling with how best to produce quality content while at the same time remaining financially viable in the wake of shrinking revenues, technological disruptions, the emergence of peripheral content creators, competition for advertisement revenues from big tech platforms, the COVID-19 pandemic, and a myriad of other changes in the ecosystem. Despite these challenges, it is in the interest of the public that news media organisations (NMOs) produce quality content and do so in a financially sustainable fashion. Media viability, that is, producing quality journalism in a financially sustainable way, is, therefore, a growing area of focus. …
Democratic Engagement In The Digital Age: Youth, Social Media And Participatory Politics In Kenya, Samuel Kamau
Democratic Engagement In The Digital Age: Youth, Social Media And Participatory Politics In Kenya, Samuel Kamau
Graduate School of Media and Communications
As the communication world becomes more complex and participatory, social networking sites (SNSs) have emerged as a platform with the potential to invigorate democracy and political engagement. However, the value of SNSs in politics remains contested among researchers. The study reported on in this article was based on a survey of 600 university students, aged between18 and 35, to examine the relationship between social media use and political engagement among the youth in Kenya. The study focused on the extent to which SNSs facilitate consumption of political information and the role of SNSs in influencing political interest, knowledge and behaviour …