Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Digital media (4)
- Social media (4)
- Mass media (3)
- Mass media audiences (3)
- Journalism ethics (2)
-
- Mass media--Economic aspects (2)
- Adolescents (1)
- Artificial intelligence in media (1)
- Broadcasting (1)
- Brown Envelope Journalism (1)
- Contraception (1)
- Covid19 (1)
- Digital media audiences (1)
- Digital media--Economic aspects (1)
- Editorial decision-making (1)
- Family Planning (1)
- Health communication (1)
- Journalism (1)
- Media viability (1)
- Methodology (1)
- Millennialism (1)
- Nation Media Group (1)
- National Employment Authority (1)
- Paywalls (1)
- Post-modernism (1)
- Privacy (1)
- Public relations (1)
- Royal Media Services (1)
- Social media audiences (1)
- Social media ethics (1)
- Publication Type
Articles 1 - 12 of 12
Full-Text Articles in Social and Behavioral Sciences
The Inclusion Of Medical And Health Experts In The Coverage Of Covid-19 In Print Media In Kenya, Sarah Okuoro
The Inclusion Of Medical And Health Experts In The Coverage Of Covid-19 In Print Media In Kenya, Sarah Okuoro
Theses & Dissertations
When the first cases of coronavirus infection emerged in Kenya, the focus of print media moved to cover COVID-19 pandemic stories. This study aimed to analyze the extent to which medical experts were included in the reporting since patient zero was diagnosed in Kenya. Specifically, the study sought to identify the sourcing methods adopted by mainstream print media, analyse the incorporation of health and medical experts and examine the nature of information given by health and medical experts in the coverage of COVID-19 stories in the first one year since the diagnosis of patient zero in Kenya. The study adopted …
Towards A News Industry Framework For Tackling The Vice Of Brown Envelope Journalism: Perceptions Of Journalists And Public Relations Practitioners In Uganda, Sandra Lamwaka
Theses & Dissertations
Journalism, just like any other institution in society has been tainted with acts of corruption and bribery or what is scholarly known as Brown Envelope Journalism (BEJ). The practice takes shape in form of cash, gifts/ freebies, and incentives, given to a journalist to influence the reportage of news. This has affected the quality of news and undermined fundamental journalistic principles. Anchored on McQuail’s theory of Media and Society and the Social Responsibility Theory of the Press, this study sought to examine journalists and PR practitioners’ perceptions of BEJ and what the industry can employ to address the vice The …
Digital Native Media: Growing Online Audiences And Challenges Of Monetization, Martin Wachira Njoroge
Digital Native Media: Growing Online Audiences And Challenges Of Monetization, Martin Wachira Njoroge
Theses & Dissertations
Digital native media platforms have grown and amassed massive audiences and readership online. Despite the audience growth, they have been experiencing challenges in monetizing and generating revenues. The objectives of the study were: (a) to establish monetization opportunities for digital native media houses, given their growing online audience numbers, (b) to determine strategies deployed by digital native media to help them monetize online content given the high numbers on the digital platforms, and (c) to establish challenges digital native media are facing in leveraging the online audiences and monetizing the content. The study adopted a qualitative research approach and employed …
The Adoption Of Artificial Intelligence In Newsrooms In Kenya: A Multi-Case Study, Peter Mwangangi Kioko
The Adoption Of Artificial Intelligence In Newsrooms In Kenya: A Multi-Case Study, Peter Mwangangi Kioko
Theses & Dissertations
Deployment of Artificial Intelligence (AI) in newsrooms is gaining prominence across the world, with the technology being used to enhance the processes of news gathering, packaging, and distribution. The objectives of this study were to: explore the extent of use of AI in newsrooms in Kenya, determine the factors driving the adoption of AI or lack of it, and identify the challenges and opportunities presented by the adoption of AI in newsrooms in Kenya. The study was guided by the theory of disruptive innovation, the technology acceptance model, and the domestication of technology theory. Qualitative research approach and the exploratory …
News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye
News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye
Theses & Dissertations
Social media started as a social meeting point where users met to socialize, network and connect. The earliest users of social media applications were millennials and with time they became addicts and spent a lot of time online. The study aimed to identify the social media applications Kenyan Millennials use to consume news, what motivates them to use the applications, the gratification they get and amount of time they spend on news on social media. The study was carried out at the National Employment Authority headquarters in Kasarani Sub-County. The study targeted all walk-ins to the office for a period …
Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer
Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer
Theses & Dissertations
There has been an ongoing debate in Kenyan newsrooms on whether or not to retain the comment section on news websites in the wake of Social Media Networks which allow the media to still get user feedback devoid of any liability of unregulated third-party comments. This study set to establish the role and influence user comments have on editorial processes as well as explain what value media houses that have retained the comment section are receiving. Using methodological triangulation, this study analysed the nature of user comments, how comments influence editorial processes and the value the three media houses with …
Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila
Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila
Theses & Dissertations
The purpose of the study is to assess how media houses in Kenya are using social media to diffuse their news content and build loyal audiences in a competitive media environment. It uses two media houses, the Nation Media Group and Royal Media Services as case studies. The study aimed at attaining four specific objectives: to examine how social media platforms, facilitate diffusion of news content in media houses in Kenya; to examine whether sharing of news on social media lead to growth of digital audiences; to examine the strategies legacy media stations in Kenya, use to disseminate news content …
How The Social Media Phenomena Of Publishing Private And Personal Information About Prominent Public Figures Is Influencing Ethical Decision Making By Legacy Media Editors, Evelyne Nyakiega Kahungu
How The Social Media Phenomena Of Publishing Private And Personal Information About Prominent Public Figures Is Influencing Ethical Decision Making By Legacy Media Editors, Evelyne Nyakiega Kahungu
Theses & Dissertations
The social media revolution continues to impact legacy media’s ethical decision-making protocols, especially when dealing with private and personal information of public figures published on these platforms by non-legacy media actors. The objectives of this study were: to examine the ethical dilemmas that legacy media editors are confronted with when private and confidential information of public figures is reported by non-legacy media content producers; to determine what considerations legacy media journalists make before publishing that information on their platforms; to assess the ethical decision-making protocols that legacy media editors in Kenya follow when dealing with the private information of public …
News Processes, Opportunities And Challenges In Converged Kenyan Newsrooms: A Case Study Of Standard Group Plc, Agnes Aineah
News Processes, Opportunities And Challenges In Converged Kenyan Newsrooms: A Case Study Of Standard Group Plc, Agnes Aineah
Theses & Dissertations
Convergence is not a new concept in Kenya’s media industry. Legacy media organizations in Kenya have relaunched several times in an attempt to integrate their newsroom operations and to create digitally fronted newsrooms. This study explores the news processes that converged newsrooms have put in place to support the integration of previously distinct media operations and the opportunities and challenges inherent in converged newsrooms in Kenya. It is a case study of Standard Group PLC which fully converged its newsroom operations in April 2021 after having undergone several convergence attempts “with little success” (Vaseling, 2021). This study was guided by …
Monetising Digital Content: Lessons From Nation Media Group, Augustine Kipkosgei Sang
Monetising Digital Content: Lessons From Nation Media Group, Augustine Kipkosgei Sang
Theses & Dissertations
The advent of digital media has seen legacy news organisations record a decline in revenue as audiences shifted online, where access to information was relatively cheaper and more convenient. Newspaper circulation plummeted, and so did their revenue as advertisers followed the audiences online, where the media were abundant and could pay less. Media houses switched focus to digital after traditional models were disrupted, the intention being to use digital to plug the losses in legacy platforms. Within this tenet, this study sought to determine the lessons learned by legacy media in Kenya and identify the critical success factors in the …
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
Graduate School of Media and Communications
Media houses globally are grappling with how best to produce quality content while at the same time remaining financially viable in the wake of shrinking revenues, technological disruptions, the emergence of peripheral content creators, competition for advertisement revenues from big tech platforms, the COVID-19 pandemic, and a myriad of other changes in the ecosystem. Despite these challenges, it is in the interest of the public that news media organisations (NMOs) produce quality content and do so in a financially sustainable fashion. Media viability, that is, producing quality journalism in a financially sustainable way, is, therefore, a growing area of focus. …
Implementation Of Respondent Driven Sampling In Nairobi, Kenya, For Tracking Key Family Planning Indicators Among Adolescents And Youth: Lessons Learnt, Mary Thiongo, Peter Gichangi, Patrick Macho, Meagan Byrne, Peter Kimani, Michael Waithaka, Scott Radloff, Philip Anglewicz, Michele Decker
Implementation Of Respondent Driven Sampling In Nairobi, Kenya, For Tracking Key Family Planning Indicators Among Adolescents And Youth: Lessons Learnt, Mary Thiongo, Peter Gichangi, Patrick Macho, Meagan Byrne, Peter Kimani, Michael Waithaka, Scott Radloff, Philip Anglewicz, Michele Decker
Graduate School of Media and Communications
Objective: Adolescents and youth constitute a significant proportion of the population in developing nations. Conventional survey methods risk missing adolescents/youth because their family planning/contraception (FP/C) behavior is hidden. Respondent-driven sampling (RDS), a modified chain-referral recruitment sampling approach, was used to reach unmarried adolescents/youth aged 15–24 in Nairobi, Kenya to measure key FP/C indicators. Seeds were selected and issued with three coupons which they used to invite their peers, male or female, to participate in the study. Referred participants were also given coupons to invite others till sample size was achieved. We report on key implementation parameters following standard RDS reporting …