Social and Behavioral Sciences Commons^™

Does Gender Play A Role In Text Messaging?, Wendy Ceccucci, Alan Peslak, S.E. Kruck, Patricia Sendall

Organization Studies and Analytics Faculty Publications

This purpose of this research was to study the effect of gender on text messaging (SMS). A comprehensive survey was developed to explore various aspects of text messaging usage. The survey included factors from the Theory of Reasoned Action, Technology Acceptance Model, Theory of Planned Behavior, End User Computer Satisfaction, Expectation/Confirmation Theory, and Diffusion of Innovation. Overall, there was very little statistical difference based on gender with the exception of emotions. All of the positive emotions were higher for females than males. In other words, females were more pleased, satisfied, contented, and delighted with their text messaging experience.