Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

International and Area Studies

Research Collection Lee Kong Chian School Of Business

Series

2013

India

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

We Are The Champions, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp Jun 2013

We Are The Champions, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Research Collection Lee Kong Chian School Of Business

From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.

Go to article