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Menu Analysis: Review And Evaluation, Lendal H. Kotschevar
Menu Analysis: Review And Evaluation, Lendal H. Kotschevar
Hospitality Review
In the article - Menu Analysis: Review and Evaluation - by Lendal H. Kotschevar, Distinguished Professor School of Hospitality Management, Florida International University, Kotschevar’s initial statement reads: “Various methods are used to evaluate menus. Some have quite different approaches and give different information. Even those using quite similar methods vary in the information they give. The author attempts to describe the most frequently used methods and to indicate their value. A correlation calculation is made to see how well certain of these methods agree in the information they give.”
There is more than one way to look at the word …