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Social and Behavioral Sciences Commons™
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International and Area Studies
Mass Self-communication; millennials; presidential election; swing voters
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Full-Text Articles in Social and Behavioral Sciences
A Socio-Psychological Model Of Urban Millennial Postgraduate Students’ Votes: Indonesia 2014 And 2019 Presidential Elections, Dyah Permana Erawaty, Ummi Salamah
A Socio-Psychological Model Of Urban Millennial Postgraduate Students’ Votes: Indonesia 2014 And 2019 Presidential Elections, Dyah Permana Erawaty, Ummi Salamah
Jurnal Politik
The 2019 presidential election showed many swing voters between the candidates who battled for the second time. This study seeks to understand the cause behind voters’ decisions to switch their voters and how millennial voters with postgraduate education backgrounds swing their votes. This study treats the votes cast by urban millennial postgraduate students as its unit of analysis. Additionally, it aims to find out whether social media has contribution to switch votes. We employed the Columbian and Michigan approach to the socio-psychological model as our conceptual framework and incorporated a modification of the concept of mass self-communication, which includes the …