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Turning Ubud Into Unwto's Prototype For A World Gastronomic Destination Through Gastrodiplomacy, Alessandro Kurniawan Ulung
Turning Ubud Into Unwto's Prototype For A World Gastronomic Destination Through Gastrodiplomacy, Alessandro Kurniawan Ulung
Global: Jurnal Politik Internasional
In 2019, the Indonesian Government proposed Ubud in Bali to become the United Nations World Tourism Organization (UNWTO) 's prototype for a world gastronomic destination. It turned out that, despite its rich inventory of gastronomic assets and attractions, Ubud met with challenges when convincing UNWTO to give it the title. To deal with this problem, the Indonesian Government practised gastrodiplomacy to influence UNWTO to endorse Ubud as the world gastronomic destination. This research, therefore, aims to explain the implementation of Indonesia's gastrodiplomacy. By using a qualitative method with interpretative analysis in place, I argued that the Government used gastrodiplomacy to …