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Social and Behavioral Sciences Commons™

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International Relations

Singapore Management University

Series

Thailand

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

The Effect Of Language On Voter Opinion: Results From A Survey Experiment In Thailand, Jacob I. Ricks Mar 2020

The Effect Of Language On Voter Opinion: Results From A Survey Experiment In Thailand, Jacob I. Ricks

Research Collection School of Social Sciences

Politicians have long engaged in marketing themselves by employing distinct speaking styles to signal social standing, competence, or a shared background with their audience. What effect does this use of different language appeals have on voter opinion? Utilizing a survey experiment in Thailand, I test a set of hypotheses about the effect of language on respondent opinions. Relying on three distinct treatments, a formal language register, an informal language register, and an ethnic language, I demonstrate the multiple effects of language on political appeal. The use of a formal register has mixed effects, signaling both high education as well as …

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Is All Politics Local? Determinants Of Local And National Election Campaigns, Colm A. Fox May 2018

Is All Politics Local? Determinants Of Local And National Election Campaigns, Colm A. Fox

Research Collection School of Social Sciences

In recent decades election campaigns have shifted their focus from the local to the national level, increasingly featuring party leaders, labels, and national platforms. Despite this trend, there remains significant variation in the local/national orientation of campaigns across countries and parties. This article tests several propositions on why campaigns adopt a local or national orientation by analyzing a unique collection of more than 12,000 geocoded Thai election posters. Specialized software was used to measure the spatial proportions of visual and textual content on each poster. Using Thailand’s mixed electoral system to enable a controlled comparison of electoral rules, I demonstrate …

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