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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Beyond The Nation Brand:The Role Of Image And Identity In International Relations, Simon Anholt
Beyond The Nation Brand:The Role Of Image And Identity In International Relations, Simon Anholt
Exchange: The Journal of Public Diplomacy
Although the term "nation branding" is frequently associated with the act of creating favorable images of countries through marketing communications, little evidence suggests this is possible. This paper discusses how the "nation brand" can really be enhanced through strategy, substance, and symbolic actions. Country examples such as South Korea are used to discuss issues in branding, including reputation management, corporate social responsibility (CSR), and sovereignty.
Public Diplomacy Following 9/11: The Saudi Peace Initiative And “Allies” Media Campaign, Candace R. Burnham
Public Diplomacy Following 9/11: The Saudi Peace Initiative And “Allies” Media Campaign, Candace R. Burnham
Exchange: The Journal of Public Diplomacy
From 2001 to 2004, Saudi Arabia engaged in a variety of Public Diplomacy and Public Relations efforts to improve their image in the United States. This paper examines two such efforts, as well as their effectiveness.
Book Review: The Practice Of Public Diplomacy – Confronting Challenges Abroad, Michael Schneider
Book Review: The Practice Of Public Diplomacy – Confronting Challenges Abroad, Michael Schneider
Exchange: The Journal of Public Diplomacy
The Practice of Public Diplomacy – Confronting Challenges Abroad, a compilation of essays by public diplomacy students at the Fletcher School of Law and Diplomacy, presents several key themes concerned about the field of public diplomacy. Edited by Amb. William Rugh, the book analyzes public diplomacy initiatives conducted throughout the world.
Changing Tunes For Public Diplomacy: Exploring The Domestic Dimension, Ellen Huijgh
Changing Tunes For Public Diplomacy: Exploring The Domestic Dimension, Ellen Huijgh
Exchange: The Journal of Public Diplomacy
The era where public diplomacy could turn its back on its domestic public and look solely towards the international stage has ended. Even so, the clash of opinion continues over whether public diplomacy ought to include a domestic dimension. The paper aims to explore this understudied facet of public diplomacy while drawing attention to issues pertinent to further research. It argues that despite the challenges of breaking with conventional mindsets, moving beyond “new” public diplomacy requires a more holistic approach to public engagement in foreign policy.
Stretching The Parameters Of Diplomatic Protocol: Incursion Into Public Diplomacy, Shahidul Alam
Stretching The Parameters Of Diplomatic Protocol: Incursion Into Public Diplomacy, Shahidul Alam
Exchange: The Journal of Public Diplomacy
The end of the Cold War saw the United States retrenching its public diplomacy program. However, as the sole remaining superpower, it saw the opportunity to spread its values and ideals – particularly those of liberal democracy, human rights, and the free market economy – to those countries that were lacking in them. Paradoxically, intense public diplomacy efforts were required in pursuit of that objective. Traditional diplomats then began to take on public diplomacy functions, but, in so doing, often violated Article 41 of the 1961 Vienna Convention on Diplomatic Relations. They were mostly from the United States, while the …