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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Crowdsourcing As An Approach To Customer Relationship Building In Academic Libraries, Lisa A. Ellis, Aisha Pena
Crowdsourcing As An Approach To Customer Relationship Building In Academic Libraries, Lisa A. Ellis, Aisha Pena
Publications and Research
Library initiatives to first-year students not only present an opportunity to offer information literacy instruction for student advancement but they also serve a key marketing function by communicating the library’s ongoing value and building customer relationships. Library orientation tours are an example of how to effectively market to first-year students. Combining peer-to-peer learning and user-generated content via social media known as crowdsourcing, Newman Library sponsored a contest challenging first-year students to create a video sharing a useful library tip. The contributions and benefits of this co-creation approach to fostering relationships are examined and the implications to strengthening other library-user bonds …
Crowdsourcing Reference Help: Using Technology To Help Users Help Each Other, Ilana Stonebraker, Tao Zhang
Crowdsourcing Reference Help: Using Technology To Help Users Help Each Other, Ilana Stonebraker, Tao Zhang
Libraries Faculty and Staff Scholarship and Research
Librarians developed a crowdsourced web-based help system (“CrowdAsk”) which allows users (particularly undergraduates) to ask and answer questions related to library resources and services. This talk will describe CrowdAsk crowdsourcing project as well as how and why crowdsourcing can be powerful method for student engagement. Learn about a new open source technology you can implement at your library and explore new paradigms for reference focusing on users as an active and vital participant in help systems.